Last week we’ve heard of Nokia’s major plans for another marketing kick, this time in London, to promote its main Windows Phone, the Lumia 800. Make no mistake, the phone hijacked London’s Millbank Tower in show of lights and projections.

Deadmau5 (Joel Thomas Zimmerman) had a great performance and the Millbank Tower was all dressed up in lights, 4D projections and other high-tech stuff. The whole tower collapsed (not the building itself Heaven forbid, but the projections were emulating that) and then later on revealed a huge Nokia Lumia 800. Check out the video below to see what you missed.