Either LG had very high expectations or the newly launched Windows Phone 7 mobile platform behaved poorly since its launch back in October 2010, as James Choi — marketing strategy and planning team director of LG Electronics global — makes it sound like the manufacturer is not quite pleased.
From the consumer’s point of view, Windows Phone 7’s “visibility is less than we expected” while “from an industry perspective we had a high expectation”, Choi added. LG has been working closely with Microsoft before the launch and it truly believes that, opposed to other mobile platforms, like Google’s Android for instance which is “extremely complicated”, Windows Phone 7 is “s very intuitive and easy to use”.
Nevertheless, LG is not turning its back on the Redmond platform and will continue to provide Windows Phone 7 smartphones — as there are too many Androids he says — without naming any or a timeframe. We know Mobile World Congress is getting close but LG says “there is a lot of skepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow”. We’ll see what changes will the new languages supported by Windows Phone 7 bring.