While waiting for the big Nokia event today in London, where the Finnish manufacturer is set to unveil major strategy changes, Microsoft has published a Press Release ahead of time. Under the proposed partnership, Nokia would adopt Windows Phone as its principal smartphone strategy among others.
Remember that Operators were worried about the direction Nokia will be heading to and, among all platforms, they preferred Windows Phone 7 as a future Nokia smartphone platform.
The two companies announced their plans today to form a broad strategic partnership to create a new global mobile ecosystem. With each company doing what they know best, Nokia and Microsoft are working together to also bring new service offerings.
Nokia will not only adopt Windows Phone as its principal smartphone strategy but would also help drive the future of Windows Phone, making use of its expertise in hardware design and language support, bringing Windows Phone to a larger range of price points, market segments and geographies.
Other strategic points of the collaboration include Microsoft’s Bing powering Nokia’s search services and Microsoft adCenter providing search advertising services on Finland-made devices. On the other hand, Nokia Maps will integrate with Microsoft Bing and become core part of Microsoft’s mapping services. Nokia’s great relationship with operators and its operator billing agreements will open up new markets for Nokia Windows Phone services in countries where credit-card use is low.
From development point of view, Microsoft development tools would be used to create applications to run on Nokia Windows Phones while Nokia’s content store will become integrated with Microsoft Marketplace.
So there you have it: Windows Phone 7 on Nokia hardware. With exceptional devices manufactured by the Finnish company — that stand for good build quality, great cameras, high reliability and a history which made it the number one phone manufacturer — and a brand new platform that is aiming to be a game changer, we’ve got interesting times ahead of us! We can’t wait to see that first Nokia Windows Phone (and we hope we have a chance at that in Barcelona next week).