By Stephen Schenck | July 19, 2011 5:23 PM
When IM+ launched on Windows Phone 7 last month, it was clear from your comments that the app’s nearly-$10 price tag was a major turn-off. Sure, it would let you use nearly any IM protocol under the sun, but software like Pidgin that does the same thing on a PC won’t set you back one red cent. Still, the situation started to look like it was improving, with the app quickly seeing its price slashed in half, while simultaneously gaining the previously-missing support for Windows Live chat. If even at $5 IM+ is too rich for your blood, now there’s a free, ad-supported version that’s just been released.
With the introduction of this free version, the original IM+ becomes the “Pro” version; so far, it looks like the only difference between the two is the addition of ads in the free version.
Going from $10 to free in a hair under a month is great news for those who waited on the app, but it’s kind of an affront to the loyal customers who ponied up full-price early on, before it even dropped to $5. Sure, they got what they paid for, but how many would have bought the app if they saw either of these price cuts coming? It’s just the nature of the app market, we suppose.