AT&T and Verizon offered subscribers the chance to end their contracts early with reduced penalties through the form of pro-rated early termination fees (ETF). It looks like Engadget Mobile is telling us that Sprint will do the same beginning in 2008. Furthermore, Sprint will also not require a contract extension when users switch calling plans. Boy Genius Report is also reporting that T-Mobile will be offering pro-rated ETF charges as well.
There are also plans by Sprint to offer some rewards program for long-time subscribers. Sprint will also be upping their customer service with a welcome call to new clients and a courtesy call when users approach their monthly voice minute allocations.
Looks like the four major US carriers are united on this front. This seems to be a good thing for consumers. Is this US mobile industry getting more consumer-friendly? The US is one of the first to get unlimited data. Now, we’re getting some pretty cool phones (unlike before when Europe and Asia got the cool toys first), and then we have friendly airwaves.