Here’s a shot that Windows Mobile missed out, especially with the crop of recent cool devices like the Omnia and the Touch HD. Instead, the Nokia 5800 Tube has gotten product placement in Britney Spear’s Womanizer music video. You can catch the whole video on Just Jared.

Do you think that Windows Mobile can achieve brand cachet if it were being placed in more popular culture videos like Britney? When Windows Mobile was featured and actually mentioned on the Ellen Show with The Hills star Audrina, most people that I had spoken with only associated the goodwill with Microsoft and did not make the connection with Windows Mobile. Part of the problem here is that Windows Mobile is just an operating system. When people look at phones, they say “I want an Omnia”–not “I want a Windows Mobile Omnia from Samsung.” Other handsets where the OS and the hardware are made by the same firm, like the iPhone and the 5800, have it easier because consumers can readily identify with the device.

According to mocoNews:

Nokia (NYSE: NOK) may have snagged the most impressive product placement yet in Britney Spears’ just released music video for Womanizer. Just 23 seconds into the video, Nokia’s new 5800 XpressMusic cellphone gets a 4-second nearly full-screen appearance as the video’s lead male character pulls up the device’s calendar. Ironically, the appointment glaring at the bottom of his screen reads “product placement meeting.” The touch-screen phone makes another appearance exactly a minute later as the “womanizing” fellow shoots video of Britney Spears in landscape mode while she sits on a copy machine in an office break room. In all, the 5800 gets about 7 seconds of screen time in a video that runs for 3 minutes and 46 seconds. Nokia said the idea originated from its music team and outside ad agency.