HTC wants to know that its phones are all about you. After launching its “quietly brilliant” slogan that replaces the HTC Innovation tagline we’re all familiar with, HTC seems to be focusing on the overall user experience and trying to create emotional appeal about its phones. HTC has proven itself to be an innovator in the smartphone space and this brand evolution seems to make sense. The ads are up, and are re-posted below:

The ads come after HTC has been featuring a lot of customization and personalization for its devices, especially on the Android front. Recently, HTC has announced customizable back covers on its myTouch 3G Android units in the US for T-Mobile and also on the HTC Tattoo. On the Windows Mobile side, the company has been focused on its TouchFLO 3D user interface to offer a different user experience than the stock Windows Mobile 6.1 or 6.5 Today screen.

(via: Engadget Mobile)