All the details for Windows Marketplace for Mobile will be detailed tomorrow, October 6, 2009, but while Microsoft is busy ironing out the final details before unveiling the already-launched applications storefront to the world, Handango is busy working on a deal with Amazon to make it easy for consumers to use their competing service when making app purchases on a mobile device.

Handango will soon implement Amazon’s 1-Click technology to make it simpler for users to quickly purchase an applications, feeding your impulse buy decision much in the same way that Apple has licensed the very same technology for iTunes.

While the news is good in that it brings in more competition into the applications storefront segment for Windows Mobile, I personally cannot recommend Handango over Marketplace for Mobile. In the past, I’ve heard stories from developers that Handango was charging a very high commission for every sale made through their channel–you can search for tales of Handango’s rocky developer relationships on msmobiles or other sites.

On the other hand, Microsoft is allowing developers to retain 70 percent of the revenues–the other thirty percent is presumably spent on the backbone of applications distribution, marketing, negotiating credit card fees, and supporting the hardware infrastructure to distribute applications over the air (OTA) and provide updates OTA. With that in mind, shoppers do have alternatives and I hope that Marketplace for Mobile’s fair revenue models for developers will also garner consumer support as well.

(via: WMPowerUser)