In this follow-up video to building 3D games on Windows Phone 7 Series, Microsoft showed off the features of XNA Studio 4.0 and how easy it is to build games for the PC, TV–via the Xbox, and mobile by way of Windows Phone 7 Series. The take away from this video is that developers can customize their games to take advantage of various hardware–keyboard, game controller, accelerometer–on different platforms and that although the game title may be the same across the platform, developers can customize the user experience and game play accordingly.