It's still surprising the Asus ZenFone 4 Pro wasn't the Taiwanese company's first handset to receive an official Android Oreo update, but it's never too late to do the right thing.

You probably didn't expect the Asus ZenFone 3 to receive OTA Oreo goodies so fast, let alone two ZenFone 3 models with middling Snapdragon 625 processing power.

Several Asus ZenFone 5 devices will go #Backto5 on February 27 at Barcelona's 2018 Mobile World Congress, the company has officially unveiled.

It should fast-track software updates on ASUS's end for the phone, but for ROM developers, it's two steps forward and a step back.

In addition to a previously expanded 5.5-inch Asus ZenFone 4 Max, a "regular" ZenFone 4, 4 Pro and 5.2-inch 4 Max are now available stateside.

This is as the ZenFone 3 and ZenFone 4 series continue to expand around the world at this moment. Anyone getting confused?

After Taiwan, India and North America, the time has come for the old continent to welcome the Asus ZenFone 4, 4 Pro, 4 Selfie, 4 Selfie Pro and 4 Max.

At $200, the Asus ZenFone 4 Max offers what many $400+ devices can't. Namely, stellar battery life, dual cam functionality and 32GB internal storage.

So many ZenFone 3 and ZenFone 4 devices, so much time needed to update them to ZenUI 4.0 (if applicable) and Android 8.0.

The Asus ZenFone 4 Pro is the flagship model, the "standard" ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.

Just in case you weren't confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a "regular" one revealed in France.

The Asus ZenFone 4 Selfie and ZenFone 4 Selfie Pro are the latest members of the confusing Android device family launched with little to no fanfare.

This range of devices has been a long time coming. The question is if Pasay will be the place to see at least one of those phones revealed.

The Tango-enabled, Daydream-ready Asus ZenFone AR is the company's first phone in years launched in the UK, with the ZenFone 4 line also around the corner.

Still not actually available stateside, the Daydream and Tango-powered Asus ZenFone AR is now up for grabs in India. And the ZenFone 4 is also nigh.

On base spec, the Snapdragon 630 and Snapdragon 660 run near-identical to each other. Thing is, the ZenFone 4 was only initially tagged with one.

Despite a gigantic battery, decent build, surprising dual camera setup and respectable specs, the Asus ZenFone 4 Max has been unveiled with no fanfare.

That's according to an event teaser poster that was posted and has since been deleted. The ZenFone 4V seems to be the focus in this one.

Android Nougat updates are finally spreading to more members of last year's Asus ZenFone 3 family, including the Max 5.2 and Zoom.

We still know very little about the "regular" Asus ZenFone 4 and premium-sounding 4 Pro, but the ZenFone 4 Selfie, Max and 4V specs are already out.

All we know about the delay-plagued Asus ZenFone 4 lineup is it includes a "mainstream" 5.5-inch model priced at around $500.

The mysterious Asus "AIO VR" should purportedly launch sometime this year as one of the world's first standalone immersive HMDs.

After a no-show at CES 2017, will ASUS actually wait until the madness of MWC 2017 and the Samsung Galaxy S8 have passed through?