It's still surprising the Asus ZenFone 4 Pro wasn't the Taiwanese company's first handset to receive an official Android Oreo update, but it's never too late to do the right thing.
You probably didn't expect the Asus ZenFone 3 to receive OTA Oreo goodies so fast, let alone two ZenFone 3 models with middling Snapdragon 625 processing power.
The Asus ZenFone 4 Pro is the flagship model, the "standard" ZenFone 4 sounds like a solid mid-ranger, while Selfie and Max versions have a clear focus.
Just in case you weren't confused enough, another Asus ZenFone 4 Max version has been leaked, a Pro benchmarked, and a "regular" one revealed in France.
The Tango-enabled, Daydream-ready Asus ZenFone AR is the company's first phone in years launched in the UK, with the ZenFone 4 line also around the corner.
Despite a gigantic battery, decent build, surprising dual camera setup and respectable specs, the Asus ZenFone 4 Max has been unveiled with no fanfare.