I’ve said before that I think the companies that provide the widest array of choice are the ones most likely to be successful (right behind the companies that make all your choices for you, of course). That’s because a lot of people like the freedom and convenience that a wide range of choice provides, whether it be car colors, TV sizes, or brands of dishwashing detergent. It’s good to give people options.
When it comes to mobile phones, one of the most important facets of the user experience is battery life. Since battery technology consistently lags behind other areas of [...]