by Joe Levi | February 25, 2013 10:51 AM
Any company, regardless of industry, is only as successful as its marketing reach. If someone doesn't know about a product, they can't buy it. Some companies do this by word of mouth, others turn to social networks to spread the news of their products, others spend gazillions of dollars on TV and more traditional ads. Each marketing strategy has its strengths and weaknesses, and each appeals to a different demographic segment. Samsung decided to go all-in with the Oscars this year, placing six ads -- one including a cameo by film director Tim Burton. The agency behind the ad campaign, ...
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