Posts tagged with: micromax
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    While it’s certainly (the good kind of) hard to choose an ultra-high-end Android phone from an established brand nowadays, after Samsung, LG and HTC all outdid themselves, it’s arguably even trickier to shop for so-called “affordable flagships” in crowded markets like China or India. The latter just got more crazy-packed with sub-Rs. 15,000 powerhouses, as local startup Yu Televentures challenges Xiaomi, Lenovo, Asus, Motorola, OnePlus, Karbonn, Gionee, Huawei and even its own parent company Micromax by pricing the newly unveiled Yunicorn at an almost absurdly low 13,000 rupees. ...

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    Gimme a break, gimme a break, gimme a piece of that Android version that still has about a third of distribution. Cheesy joke, we know. But Micromax subsidiary Yu wants another break. After it sent us to Yutopia late last year, we're being promised another phone that is poised to break flagships. Breaking apart a model flagship to tease a flagship model smartphone. Sounds good to us. Yu CEO Rahul Sharma said in a forums post that the company has been "working at a different clock speed and momentum to break all that's conventional and boring." Sharma also to expect it within the month. ...

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    Ranking first among domestic brands in the world’s fastest-growing smartphone market, and second overall as far as local sales go, behind Samsung, has to mean something, even if your numbers are shrinking, and you’re undergoing key management changes as a consequence. Micromax is therefore betting big on its newest flagship devices, dubbed Canvas 6 and Canvas 6 Pro, to regain the lost Indian mojo, and perhaps become a name to be reckoned with at last in the Western Android landscape. The two’s price tags are definitely right, at the equivalent of $210 each (Rs. 14,000), with plenty ...

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    While Apple sells relatively expensive smartphones, it does want to pry open another avenue of sales growth: India, a country with low per capita income. With the iPhone SE selling for more than a third of an Indian's average annual income and total market share at two percent, the company is asking the government for permission to import and export used products for sale in the country. But the Mobile and Communications Council, a committee formed by manufacturers with large presences in India like Micromax, Intex and Samsung, is against the idea. Karbonn's chairman said that the ...

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    India's second-largest smartphone manufacturer may not have a leadership vacuum, per se, but the move certainly doesn't come at an opportune time. Micromax CEO Vineet Taneja has resigned after an especially lousy Q4 performance where the company shipped 13.2 percent of the market's smartphones, down from 21.7 percent in Q3. It wedges the manufacturer between Lenovo's 11 percent and Samsung's 26.1 percent. A Canalys analyst said that the festival season found "no demand for Micromax's products" as buyers flocked to its competitors who have been injecting more features into cheaper and ...

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    Everybody wants a piece of the Indian smartphone pie. Apple, Samsung, BlackBerry, even Google. And why wouldn’t they, when we’re talking the new second largest global market, with a tremendous growth potential, a population of over 1.2 billion people, and modest 30 percent product penetration? Foreign brands are so eager to conquer the once prohibitive, exotic South Asian territory that many have recently signed up to a Government initiative called “Make in India”, through which they can manufacture gadgets locally and pay lower taxes. Still, domestic vendors like Micromax, Intex ...

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    It was bound to happen sooner or later. After all, we’ve been hearing about the constant growth of smartphones in India since… forever, and the country is roughly four times as populous as the United States. It’s therefore perhaps surprising it took so long to reach a billion mobile users in the region, 220 million of which are reportedly on Android, iOS or Windows Phone. With a 22 percent yearly hike in smartphone shipments, and a 15 percent boost in Q4 2015 alone, it doesn’t look like this market is in danger of saturation either, so the user base, the world’s second largest ...

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    As part of a government initiative suggestively titled “Make in India”, a number of top-tier foreign smartphone manufacturers have been swayed to assemble their products locally by way of tax cuts and other incentives. The program was established in late 2014, and already, it’s helped significantly boost production in dozens of mobile plants recently erected in the second global market to reach a billion active handheld users. How significantly? According to Telecom Minister Ravi Shankar Prasad, no less than 100 million smartphones were built in India during 2015, up from “just” ...

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    Google, Apple, Samsung, Walmart, maybe Target, and now… Micromax? That’s certainly a competitive, not to mention eclectic lineup of digital wallet developers, though the latest market joiner has its own domestic rivals to worry about. After all, we’re yet to hear of prospective Android Pay, Apple Pay or Samsung Pay expansions to India, while Micromax and Yu phones remain highly regarded at a local level, not so much in the US, UK, Australia, Canada or even China. Bottom line, the fruits of Micromax’s just-announced collaboration with “leading payments company” TranServ likely ...

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    As the main hardware-producing partner of customizable software supplier Cyanogen Inc., Yu Televentures rapidly rose to prominence in the low-cost Indian smartphone décor thanks to bang-for-bucktastic Yureka, Yuphoria, and Yunique models. But now it’s time Micromax’s online-focused sub-brand got truly serious about its local market perspectives, directly targeting all the Android powerhouses you can think of with an ultra-high-end Yutopia. Long teased as OnePlus 2’s worst nightmare, and initially scheduled to go official on December 7, the 5.2-incher predictably rocks an ...

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    After declaring war on non-premium smartphone build materials like plastic and sandstone, also mocking Samsung for putting “just” 3GB RAM on one of its 2015 flagships, Micromax takes a step back and asks fans of its Yu sub-brand to hold their excitement for a couple of weeks longer. The “real beast”, aka Cyanogen OS-powered Yutopia, isn’t slated to “come to town” on Monday, December 7, anymore, instead having to wait until the 17 to finally break cover. That’s quite an odd, last-minute delay, but apparently, there are at least two solid justifications for it. On one hand, a ...

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    Oversaturation is the word that best describes the two biggest smartphone markets in the world right now, so naturally, it’s vital for everyone from Samsung to Apple, Huawei, and Microsoft to make a decent splash in India. Even as sales gradually decelerate in China, the country is unlikely to be overtaken at the top of the mobile ranks, thanks to its staggering 1.35 billion population. But India may well surpass the US as early as 2017, and become the world’s second largest smartphone market. Hence, it’s less and less likely that Samsung will soon throw in the towel, given the ...

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    Seeing as how the first two Cyanogen OS-powered devices released under Micromax’s Yu sub-brand were christened Yureka and Yuphoria, it’s not surprising in the least to have the Yunique follow in their footsteps. The problem with this unconventional naming technique is of course the finite number of words starting with U or EU that make sense when associated to a smartphone. For the time being though, Yunique feels like a spot-on description of the super-affordable 4.7-inch Android available exclusively through Snapdeal India. Priced at a measly equivalent of $75 off-contract (Rs ...

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    As the second most popular smartphone manufacturer in India (behind Samsung), and one of the ten largest vendors worldwide, you could say Micromax has a responsibility, nay, obligation to roll out more than just respectable, affordable gear. Enter the Yu5050, the newest result of Micromax and Cyanogen’s collaboration, expected out as early as this week with decidedly high-end specifications. And a relatively economical price point, if we are to take the handheld’s declared value at import for granted. According to Zauba records, the 5.2-inch Android that actually originates in China ...

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    Over the last few years, the Indian smartphone market has become a hotbed for growth, as demand for mid-tier devices increases more and more. During this time, Samsung had asserted itself as the number one manufacturer in the country, but soon companies based in India itself started rising in popularity. One of them, Micromax, has even today eclipsed Samsung in order to clinch the number one Indian smartphone OEM ranking in a new report by Canalys. According to the report, smartphone shipments in India totaled 21.6 million units. Of those, 23% costed less than US$100 (around INR6,000), ...

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    Over the past few years, India has risen to become a hotbed for smartphone growth, offering OEMs lots of potential for low-priced phones to compete in a growing market. It and OnePlus seem like the perfect match – OnePlus has the pretty nice phone at a fair price, and India has the growth potential and customers the former needs. In the midst of the two joining, however, there have been many hurdles. According to OnePlus, just two weeks before the One was set to launch in India, the company was notified that Indian manufacturer Micromax had attained exclusive rights to the CyanogenMod OS ...

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    This past year's been a huge one for Cyanogen Inc., seeing not just the formal incorporation of the company, but its involvement in the release of new Android hardware, like the OnePlus One, or its dealings with Oppo (as with the N1, above). Will the next year bring similarly big things to Cyanogen's table? Well, it sure looks like interest in the company is higher than ever, as we get word of a new round of funding and reports of Google interest in a possible acquisition. Cyanogen's said to be going after investors now, seeking an ultimate market valuation up around the one billion dollar ...

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    Microsoft is really trying to grow Windows Phone beyond the mainly-Nokia show the platform has become lately, and earlier this year we heard the company announce a boatload of new OEMs tapped to start producing WP hardware. More than just getting new companies involved, this effort also seeks to give Windows Phone a higher profile in developing markets, and a lot of this focus has been on Asia. We've been keeping an eye on what this means for India, like last month's news from Obi Mobile, and today we check out another player, as Micromax launches its first two Windows Phone 8.1 models. ...

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    Ever hear of Micromax before? Even if you consider yourself a pretty big Android fan, the name might have missed your radar so far – certainly, we haven't covered the company's hardware in any appreciable manner. There's a very good reason for that, as our focus on phone markets doesn't often take a close look at what's happening in India, where Micromax is based. From the sounds of things, though, the company is setting itself up to become a much more familiar name to wider and wider audiences, as it begins a global push into new markets. Moving beyond the subcontinent, Micromax plans ...

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    A little while back, I posed the question of what makes a smartphone "too thin." There's no question that the race is still on when it comes to measurable physical specs, with OEMs biting and snapping at one another, engaging in petty wars of engineering in order to claim the title of "thinnest" or "biggest" or "fastest." Everyone wants to claim they're the "best" at something, especially corporations which stand to make a fair bit of money with such ostentatious proclamations. So much of the mobile communications world is subjective, though; "best" is in the eye of the beholder when it ...

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