Posts tagged with: marketing
  • by |

    It looks like the Android purists’ favorite device manufacturer will be turning over a new leaf this fall not only in terms of mobile product branding, but also retail pricing and advertising focus. No more catering to an inherently limited target audience of, well, mostly geeks with Nexus-labeled phones and tablets, as Google tries to finally break into the mainstream hardware landscape by teasing sitcom viewers and football fans of the Pixel and Pixel XL’s imminent arrival. Just as October 4 press invites started going out, and that cryptic but telling madeby.google.com splash site ...

    Share
    Read On
  • by |

    Apple’s very first official iPhone 7 commercial, released in advance of last Friday’s (limited) rollout, was highly unusual in terms of tone and setting. But that’s precisely what made it so oddly compelling. Meanwhile, this new pair of TV ads embedded below largely ditches the ominous spirit, retaining however the central motif of (literal) darkness, where the two next-gen iOS handhelds can truly excel, thanks to amazing cameras and robust, water-protected bodies. Day or night, rain or shine, you shouldn’t be afraid to use the iPhone 7 and 7 Plus out on the town, while ...

    Share
    Read On
  • by |

    A telco giant in Canada has tacitly admitted that it canceled iPhone 7 and iPhone 7 Plus pre-orders after those orders were routed through the wrong site. Rogers Wireless customers have been tweeting out their frustrations with not only the cancellation, but the extended wait they now face with the re-purchase process. One person who had their iPhone 7 shipped and ready to pickup at a nearby store was then notified that the reservation was canceled. After applying for another iPhone, he found that he was placed at about 400th in line. @RogersHelps You cancelled my iPhone 7 Plus reservation ...

    Share
    Read On
  • by |

    When Motorola, or just Moto, how parent company Lenovo likes to call the Android OEM these days, pointed the finger at Samsung for allegedly “stealing” its “original” Always On Display feature about a month ago, the attack came off as bitter, misguided and even a little desperate. Then, while everyone was mocking the newly unveiled iPhone 7 and 7 Plus, the Moto Z makers again took aim at the troubled Galaxy Note 7-producing Korean giant, accusing it of not adhering to “the highest standards in quality and testing” of batteries. Relatively fair point, though it still felt low to ...

    Share
    Read On
  • by |

    Sony has once again done away with the fingerprint sensor for its smartphone releases in the US. What was deactivated and unusable on the Xperia Z5, Xperia Z5 Compact and Xperia X Performance has gone unmentioned in the US spec webpages of the Xperia XZ and Xperia X Compact. European units will have a working sensor — pre-sales have started in Europe. Sony has been implementing these sensors on the side as a capacitive touchpad/power button hybrid. The company has kept mum on any reason why it would be excluding the feature in US units — perhaps it could be a technology licensing ...

    Share
    Read On
  • by |

    Xiaomi has a basket of social media accounts to promote not just its brands, but its sub-brands as well. For example, as a lifestyles technology company, Xiaomi's smartphone division gets its own Weibo page. Redmi has one. Huami, too. But what does a Xiaomi Pro page mean for future releases? Could the Mi Note 2 actually be the first Xiaomi Pro? Vigilant screencappers caught the newly-sprouted page without any posts and, yet, with official Weibo verification on the account. It was hidden from the public shortly after reposts started landing on the feeds. Where "2 > 5" might be ...

    Share
    Read On
  • by |

    There's nothing right now to indicate that HTC is working on anything mind-blowing or groundbreaking or buzzword buzzword buzzword, but perhaps we should be looking for something, right? No, we're not talking about another Desire phone. In fact, what we're talking about may not be even a phone at all. HTC has applied for a trademark in the US, protecting the term "HTC BOLT," on September 2. We can't tie this to HTC and Verizon's first LTE smartphone, the Thunderbolt, nor can we even say that the Bolt is such a device as the word mark can be applied to a variety of wireless and mobile ...

    Share
    Read On
  • by |

    The Nexus brand seems to be in a moribund state as of right now. There's been word that we won't get to know the devices of HTC's craft running Google's vision of Android as "Nexuses." Now comes word from one reliable source to Android Police and another separate source that the device codenamed "Sailfish," with a 5-inch screen, will be marketed as the "Pixel". The 5.5-inch "Marlin" device will be the Pixel XL. Google has slapped the "Pixel" brand on premium, larger devices of its own design or even own build, such as Chromebooks and an Android tablet. A particularly iffy development in ...

    Share
    Read On
  • by |

    This year's supposed HTC-made Nexus devices, codenamed "Marlin" and "Sailfish," may not have "Nexus" in their names. Sources to Android Central are instead saying that "Google" will be integral to the branding of the phones. Another integral part to the products is that they will feature special and exclusive software features beyond the set given on Android Nougat. Completely muddled in all of this is what may or may not be included in the first Maintenance Release of Nougat, — likely to be called Android 7.1 — and what will remain exclusive to the "Marlin" and "Sailfish". That ...

    Share
    Read On
  • by |

    Pokemon GO's first month has seen stellar growth that Nintendo couldn't have imagined. The Pokemon Company and Niantic were riding the coattails of this windfall as did what we found out to be contingent markets. But the party has to be done soon, right? Every viral product has that top notch it hits early on before slinking towards mediocrity. As such for Pokemon GO, we have to ask where that mediocrity is. 40 million daily active users is a lot to start paring off from. Axiom Capital Management has been tracking usage data from Sensor Tower, SurveyMonkey and Apptopia. The firm claims ...

    Share
    Read On
  • by |

    The HTC Rhyme was targeted toward women. Women. Like, females. As in, we had to get help from YouTuber Stevie Boebi to figure out what was going on with HTC. Huawei has also been setting its sights on women with a couple of smartwatches — called "Elegant" and "Jewel". Those two hulking wrist chunks that didn't fit some men's and most women's wrists may have garnered enough traction, though, to warrant a new smartphone for women. Prepare to cheer or wince for the Huawei Nova. Its existence was first leaked by Xiang Ligang on Weibo, though the analyst replaced an initial post calling out ...

    Share
    Read On
  • by |

    Call it what you want, but it seems that Samsung has a big success on its hands with the Galaxy Note 7. In fact, it's so much of a success, certain countries are starting to reel back from pre-orders and general sales availabilities. Samsung Malaysia, for example, has released a missive to the media saying that because of market demand, it won't be able to officially launch the Note 7 in the market until next month. That said, it had been running pre-orders through today with some promised early shipping dates — the company continues to promise that the dates will be honored. Europe has ...

    Share
    Read On
  • by |

    Verizon has been doing all it can to try and shake competing CDMA-run Sprint as it gets back on its legs. The fellows at yellow have been making big claims like its network being almost as reliable as Big Red. Plan price cuts have compounded the cutthroat attitudes in this market. Meantime, the checkmark has responded by saying that Sprint is still billions of faults behind Verizon (while raising prices with albeit beefier plans) and pointing out the fact that it owns LTE across the country. The carrier enlisted the help of Jamie Foxx to do just that. Preaching to the choir or falling on ...

    Share
    Read On
  • by |

    With Apple’s latest “Shot on iPhone” publicity spot perfectly appealing to the soft, poetry-loving side of mobile consumers around the world, Samsung is left needing to resort to light-hearted humor, celebrity cameos and, well, weirdness in one of the first official Galaxy Note 7 ads. Luckily, that’s exactly where the Korean tech giant’s marketing department typically excels, and this American patriotism-evoking 90-second clip is no exception. At first, it may feel like Austrian – German two-time Oscar-winning actor Christoph Waltz brazenly pokes fun at contemporary US society ...

    Share
    Read On
  • by |

    Not all of Apple’s TV and YouTube commercials released in recent months have been as universally praised as iPhone or iPad-promoting video efforts from previous years, some starring onions for unexplained reasons, others getting a controversial message across, while one or two simply fell flat trying too hard to be funny and not offend anybody in the process. But the newest “Shot on iPhone” ad, uploaded to YT earlier today, pretty much absolves Cupertino’s advertising department of all goofs, past and future. At least for a little while, with Maya Angelou’s kind, heart-piercing ...

    Share
    Read On
  • by |

    During Verizon's press conference debuting its new Verizon Plan pricing and features, the carrier decided to make sure that Sprint wasn't running away with a one percent loss. Where does that one percent come from? In a recent spate of ads featuring Verizon's former adman Paul Marcarelli, Sprint claimed to be about 99 percent as reliable as Verizon when it comes to service and outages. An engineer at the Checkmark pointed out that the one percent gap in reliability meant an extra 5 billion failures per year. Whatever failures they are, how severe they are, how far they hit and how long ...

    Share
    Read On
  • by |

    The OnePlus 3 might've represented a coming of age for the startup behind it, but with its past marketing material — telling consumers to "Never Settle" and buy their "Flagship Killers" — seemingly haunting what could be considered as an overspecced phone by default, OnePlus certainly has a challenge in telling people that it either has either narrowed down or completely shifted its target demographics for its products. There's one thing, though, that Carl Pei cannot forgive. [OnePlus] needed to cut somewhere and since they managed to get Samsung panels on discount it's not that ...

    Share
    Read On
  • by |

    US retailers are stocking up on the Samsung Gear 360, but it's not due for a release until sometime in the fall. At least, that's what B&H Photo says on its site. So, what's taking so long? How much is it going to be? And why the special treatment? Samsung won't tell us much, but it did confirm to Phandroid that we'll see the virtual reality camera sell for $350 and that there will be some stock going on at the online video festival VidCon this week in Anaheim, California. It's there that the company will take the opportunity to sell creators on its cameras and get its software lined ...

    Share
    Read On
  • by |

    How much does it take for Sony's marketing plan to include the United States? We don't know, but after Eurasia got all the Xperia X love, we're only starting to see the first phones ship this week. So, we can let the Japanese manufacturer off the hook for kicking things off for the 'Murica yesterday. The SonyXperiaUSA YouTube account has a slew of videos promoting the series in general, the Xperia X Performance, the lower-end Xperia XA and the leading player, the Xperia X. No Xperia XA Ultra? Well, that would be quite alright if we got anything of a release date and pricing, but we guess ...

    Share
    Read On
  • by |

    When a company's brand, based on a alphanumeric character, becomes too old, it can replace it with another one. After all, there are 35 other options to choose from. So, as the Moto X moniker comes out of its third product cycle, we're learning from VentureBeat's Evan Blass that this year's flagship smartphones from Lenovo subsidiary Motorola may primarily be branded as the "Moto Z". In relation to an earlier Evan Blass leak detailing the models we're looking forward to, the mid-range "Vertex" will be called the Moto Z Play while the high-end "Vector Thin" will be dubbed the Moto Z Style ...

    Share
    Read On
  • by |

    It's been a slow, agonizing wait for an uber-quick charge. At least it feels that way, but it's only been shy of three months since OPPO showed off its Super VOOC charge standard. It could deliver a 20W current to your phone for a full charge in 15 minutes, the people on the stage at MWC said. Well, when are we going to see a phone with this Super VOOC? Glimmers of hope have started peeking in different forms. Over at the dubiously-connected-to-OPPO phone manufacturer OnePlus, we saw certifications for the OnePlus 3 with a 20W charging standard. This came after it had applied for a ...

    Share
    Read On
  • by |

    You may have a beef against contracts because they don't reveal the real cost of what you're paying for each month. T-Mobile led the industry in cutting the contracts from cellular parlance. Now, some Floridians may come to sue T-Mobile for some truly obscure costs. The class action says that the carrier misrepresenting its "no contract" claim, making customers sign not only service contracts, but device payment contracts (on those equipment installment plans) and charging the entire balance of the contract — as opposed to continuing the monthly payments — if customers decide to end ...

    Share
    Read On
  • by |

    If you don't know why the term "ghetto" is socially unacceptable as a descriptive term (to say the least), perhaps you should look into our Further Reading link. Sprint looked to no one before publishing one of its videos from the Listening Tour that CEO Marcelo Claure is conducting across the nation. The order of any given clip would be for Claure to ask his panel about words that came to mind when mentioning a carrier. The clip in question came down to this one woman who said: Oh my god, the first word that came to my head was ... ghetto. The executive nods his head and says "yes," ...

    Share
    Read On
  • by |

    A hilarious iPhone 6s commercial starring the adorkable Cookie Monster might feel like a very tough act to follow for Apple’s marketing department, but Cupertino sure knows how to pander to cinema, TV and sports-loving audiences. The tech giant’s latest publicity stunt celebrates one of the greatest basketball players of all time, now just one NBA game away from retirement after winning five championships and four All-Star Game MVP titles. Ever wondered who could play Kobe Bryant in a Hollywood biopic? This new Apple TV ad has the answer, and it’s perfect for so many reasons. Only ...

    Share
    Read On
  • by |

    T-Mobile, after two years of making cutthroat marketing and pricing moves that have forced competitors to do the same, has seen major growth in its subscriber ranks. Parent company Deutsche Telekom has overseen a userbase decline in T-Mobile Netherlands operations of 1.2 million — or a quarter subscribers over the past four years. Right now, executives are considering what to do to turn that around. According to anonymous sources reporting to Bloomberg, one option of several is to pour a heaping dose of T-Mobile US's aggressive strategy. A following question: say "when?" What we mean is ...

    Share
    Read On
Mobile Version