by Hayato Huseman | July 21, 2015 3:51 AM
Fast charging is everywhere. It's called out on the box of every phone it's implemented in. It's advertised online. It takes form in multiple variants. But does it really help drive sales? We've seen fast charging take many identities. Qualcomm's Quick Charge, Oppo's VOOC, Samsung's Adaptive Fast Charge... Our own Joe Levi already took a look at the different fast charging options a few months ago, and his tests indicated a clear benefit to having the feature. As the name implies, with "fast charging," your phone is able to take in more current at a time and, in turn, it charges ...
by Jules Wang | July 20, 2015 11:35 PM
The original title of this post included the words "kill it with fire." I don't think we should be taking the flaming pitchforks to anything OnePlus is doing here, including what the OnePlus Two has in store for us. And it has a lot in store for us. But as we've discussed many times before on the Pocketnow Weekly (with major credit to a certain modder), the concept of passing out invites for prospective customers to get in line for your new product is smart and sound. From covering up inventory shortages to shrouding the mystery product with hype, there are some pretty good pros going on ...
by Joe Levi | March 27, 2014 7:18 AM
One of my favorite shows of all time is Joss Whedon's Firefly. Like most of Whedon's shows, a passionate fan base quickly emerged. Unfortunately, it was cancelled after just one season, and none of the networks wanted to pick it up for a second. Why? The numbers weren't that great. The characters, the sets, and the story were all fantastic. So why did it do so poorly? Even Serenity, the major motion picture that followed the series, didn't break any box office records. Why? In both cases, it came down to marketing -- or the lack thereof. We're seeing the same thing play out again, only ...
Posts tagged with: marketing