Posts tagged with: marketing
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    The OnePlus 3 might've represented a coming of age for the startup behind it, but with its past marketing material — telling consumers to "Never Settle" and buy their "Flagship Killers" — seemingly haunting what could be considered as an overspecced phone by default, OnePlus certainly has a challenge in telling people that it either has either narrowed down or completely shifted its target demographics for its products. There's one thing, though, that Carl Pei cannot forgive. [OnePlus] needed to cut somewhere and since they managed to get Samsung panels on discount it's not that ...

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    US retailers are stocking up on the Samsung Gear 360, but it's not due for a release until sometime in the fall. At least, that's what B&H Photo says on its site. So, what's taking so long? How much is it going to be? And why the special treatment? Samsung won't tell us much, but it did confirm to Phandroid that we'll see the virtual reality camera sell for $350 and that there will be some stock going on at the online video festival VidCon this week in Anaheim, California. It's there that the company will take the opportunity to sell creators on its cameras and get its software lined ...

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    How much does it take for Sony's marketing plan to include the United States? We don't know, but after Eurasia got all the Xperia X love, we're only starting to see the first phones ship this week. So, we can let the Japanese manufacturer off the hook for kicking things off for the 'Murica yesterday. The SonyXperiaUSA YouTube account has a slew of videos promoting the series in general, the Xperia X Performance, the lower-end Xperia XA and the leading player, the Xperia X. No Xperia XA Ultra? Well, that would be quite alright if we got anything of a release date and pricing, but we guess ...

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    When a company's brand, based on a alphanumeric character, becomes too old, it can replace it with another one. After all, there are 35 other options to choose from. So, as the Moto X moniker comes out of its third product cycle, we're learning from VentureBeat's Evan Blass that this year's flagship smartphones from Lenovo subsidiary Motorola may primarily be branded as the "Moto Z". In relation to an earlier Evan Blass leak detailing the models we're looking forward to, the mid-range "Vertex" will be called the Moto Z Play while the high-end "Vector Thin" will be dubbed the Moto Z Style ...

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    It's been a slow, agonizing wait for an uber-quick charge. At least it feels that way, but it's only been shy of three months since OPPO showed off its Super VOOC charge standard. It could deliver a 20W current to your phone for a full charge in 15 minutes, the people on the stage at MWC said. Well, when are we going to see a phone with this Super VOOC? Glimmers of hope have started peeking in different forms. Over at the dubiously-connected-to-OPPO phone manufacturer OnePlus, we saw certifications for the OnePlus 3 with a 20W charging standard. This came after it had applied for a ...

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    You may have a beef against contracts because they don't reveal the real cost of what you're paying for each month. T-Mobile led the industry in cutting the contracts from cellular parlance. Now, some Floridians may come to sue T-Mobile for some truly obscure costs. The class action says that the carrier misrepresenting its "no contract" claim, making customers sign not only service contracts, but device payment contracts (on those equipment installment plans) and charging the entire balance of the contract — as opposed to continuing the monthly payments — if customers decide to end ...

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    If you don't know why the term "ghetto" is socially unacceptable as a descriptive term (to say the least), perhaps you should look into our Further Reading link. Sprint looked to no one before publishing one of its videos from the Listening Tour that CEO Marcelo Claure is conducting across the nation. The order of any given clip would be for Claure to ask his panel about words that came to mind when mentioning a carrier. The clip in question came down to this one woman who said: Oh my god, the first word that came to my head was ... ghetto. The executive nods his head and says "yes," ...

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    A hilarious iPhone 6s commercial starring the adorkable Cookie Monster might feel like a very tough act to follow for Apple’s marketing department, but Cupertino sure knows how to pander to cinema, TV and sports-loving audiences. The tech giant’s latest publicity stunt celebrates one of the greatest basketball players of all time, now just one NBA game away from retirement after winning five championships and four All-Star Game MVP titles. Ever wondered who could play Kobe Bryant in a Hollywood biopic? This new Apple TV ad has the answer, and it’s perfect for so many reasons. Only ...

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    T-Mobile, after two years of making cutthroat marketing and pricing moves that have forced competitors to do the same, has seen major growth in its subscriber ranks. Parent company Deutsche Telekom has overseen a userbase decline in T-Mobile Netherlands operations of 1.2 million — or a quarter subscribers over the past four years. Right now, executives are considering what to do to turn that around. According to anonymous sources reporting to Bloomberg, one option of several is to pour a heaping dose of T-Mobile US's aggressive strategy. A following question: say "when?" What we mean is ...

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    Uh. Yeah. Apparently an action movie star is going to exemplify the "'fun and playful experiences possible with the G5 and its versatile Modular Type design." Jason Statham will star as multiple (and the only) characters in at least one video commercial for LG's latest flagship Android phone. It will be directed by Fredrik Bond who has mostly stuck to the ads industry, but has directed Shia LaBeouf-led "Charlie Countryman," a dramatic rom-com. A villainous peg of recent productions in the "Fast & Furious" series, Statham "enjoyed partnering with LG and working on this commercial, so I ...

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    Who knew that breakfast television would be such a popular medium for spreading the word about mobile enterprise company BlackBerry? Apparently, the American Broadcasting Company's program "Good Morning America" knows. "GMA" is celebrating 40 years of broadcasting with a 40-hour-long non-stop broadcast that started at 5pm ET this evening. As of this post, we're currently watching hordes of girls screaming their affection for One Direction's Harry Stiles on the live stream. But we're also watching for some in-person giveaways for the AT&T version of the BlackBerry Priv being. Weather ...

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    Fast charging is everywhere. It's called out on the box of every phone it's implemented in. It's advertised online. It takes form in multiple variants. But does it really help drive sales? We've seen fast charging take many identities. Qualcomm's Quick Charge, Oppo's VOOC, Samsung's Adaptive Fast Charge... Our own Joe Levi already took a look at the different fast charging options a few months ago, and his tests indicated a clear benefit to having the feature. As the name implies, with "fast charging," your phone is able to take in more current at a time and, in turn, it charges ...

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    The original title of this post included the words "kill it with fire." I don't think we should be taking the flaming pitchforks to anything OnePlus is doing here, including what the OnePlus Two has in store for us. And it has a lot in store for us. But as we've discussed many times before on the Pocketnow Weekly (with major credit to a certain modder), the concept of passing out invites for prospective customers to get in line for your new product is smart and sound. From covering up inventory shortages to shrouding the mystery product with hype, there are some pretty good pros going on ...

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    One of my favorite shows of all time is Joss Whedon's Firefly. Like most of Whedon's shows, a passionate fan base quickly emerged. Unfortunately, it was cancelled after just one season, and none of the networks wanted to pick it up for a second. Why? The numbers weren't that great. The characters, the sets, and the story were all fantastic. So why did it do so poorly? Even Serenity, the major motion picture that followed the series, didn't break any box office records. Why? In both cases, it came down to marketing -- or the lack thereof. We're seeing the same thing play out again, only ...

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