by Joe Levi | March 27, 2014 7:18 AM
One of my favorite shows of all time is Joss Whedon's Firefly. Like most of Whedon's shows, a passionate fan base quickly emerged. Unfortunately, it was cancelled after just one season, and none of the networks wanted to pick it up for a second. Why? The numbers weren't that great. The characters, the sets, and the story were all fantastic. So why did it do so poorly? Even Serenity, the major motion picture that followed the series, didn't break any box office records. Why? In both cases, it came down to marketing -- or the lack thereof. We're seeing the same thing play out again, only ...
Posts tagged with: marketing