This is a story of redemption. It’s also the story of acceptance. And it’s partly a story of not giving a rat’s bottom about which app you go to for your maps. Apple certainly cared where its users got their location apps when it launched Apple Maps back in 2012. With geological renderings of wonder, mislabeled roads and points of interest and, for the longest time, a lack of basic transit directions, it’s a wonder how Apple Maps came to be chosen over Google Maps for iOS users.
That’s what Apple is reporting. Specifically, its app handles 5 billion [...]
Nearly three years ago, Apple released its Maps app. Prior to September of 2012, Google Maps was shipped on every iPhone. But with Google beginning to amp up its own mobile platform efforts at the time, it was clear time that a break had to happen between the two tech behemoths. No competition has its players hold their hands along the way.
And so came Apple Maps to much fanfare and much hilarity. Sad but true that Apple couldn’t seem to recognize bridges from mountains and oceans from roadways.
Since then, it’s had time to make back its ground and improve [...]
Surely there’s no such thing as a perfect company, and definitely not a company with perfect products. Apple has had an astonishing road full of success stories in the last couple of years, but that doesn’t mean that it’s immune to failure. We’ve seen cases like Ping, MobileMe and other services fail to deliver on their promise to consumers, but one of the worse has been Apple Maps. Rumors have Cupertino investing a lot in making it better for iOS 8, and we get new details on Apple’s recent move to improve it.
Apple has reportedly hired Wifarer [...]
Apple has been doing a lot of hiring lately, and that mainly has to do with some recent departures in key areas that have failed to impress, like Maps for example. The company’s credibility has been seriously question because of issues like these, and it’s clear that Tim Cook needs to revamp as much of the department as possible. Today we hear that Apple has snatched yet another Amazon A9 executive, and this time to fix things that are actually broken.
Benoit Dupin, former Vice President of Amazon A9′s Search Technology group, has left the company for Apple. Amazon [...]
Apple has just launched iOS 7.1 to the public yesterday, and even though this was just a major bug fix to the problems that many complained about with iOS 7, it’s clear that any future changes that come to iOS will be focused on polishing what already exists. We know that the previous version of Apple’s mobile operating system lasted for nearly seven years and also focused on improvements throughout that time, so now that we’re already hearing rumors of iOS 8 and even iOS 9, you can bet things will remain on that same mentality.
The new reports claim that Apple [...]