What makes an iPad the iPad? Have you ever asked yourself this question? How can it be that a full decade of tablet computers was outsold by the first-generation iPad in just 10 months? How could it also be that two years of Android tablets haven’t been able to defeat its lead?
The answer to these questions is quite complicated. Each user was driven to the iPad for different reasons. Some bought it for its price back in 2010, when given a choice between a netbook that was just as cheap and a Tablet PC that was three times more expensive. Others simply because the ads did a [...]