Surely Apple re-invented digital music, and the whole market behind it with the iPod and iTunes, but exactly how long did you think its success would last. The company was reluctant to adopt music subscription services for years, mainly because Steve Jobs never believed in it. Obviously those times were different, data speeds were as well, and now that Apple launched iTunes Radio, it’s clear that there is some pressure.
Spotify has just confirmed that it is approaching 10 million paid subscribers, and out of these 1 million were gained in the past four months with its [...]
Even though Apple has lead the digital music business for years, we’ve seen one business model after another become obsolete in the last couple of years. With services like Spotify and Pandora, and with the added value of 4G LTE data speeds, a lot of people have began to prefer alternatives that don’t force you to buy a song in order to listen to it. Rumors have it that Apple has begun to feel the pressure of changing its business model one more time, and the changes are rumored to be significant.
An Apple executive who we find unnamed has declared that even though [...]