Posts tagged with: Google Play Services
  • by |

    Nestled somewhere between the details on the Android L developer preview and all the great stuff to look forward to from Android Wear, Google announced the latest changes to Google Play Services at I/O this afternoon. The new update, version 5.0, is already headed out to users now, so let's take a quick look at the features that arrive with it. Those improvements to Play Games we just told you about, including Quests and that much-needed cloud save overhaul arrive as part of this update. With Android Wear smartwatches just now going up for sale, Play Services 5.0 delivers more of the ...

    Share
    Read On
  • by |

    While Google app updates like the two we saw arrive for Camera and Wallet today may be the more visible way Google keeps its Android software fresh and relevant, the behind-the-scenes stuff where it makes new features available to third-party devs is arguably just as important, if not more so. Already this year we've seen Google deliver update after update to Google Play services, with new releases coming out in January, February, and most recently in March. While April passed without anything new, Google's now ready for its latest improvements to Play services to go live, announcing the ...

    Share
    Read On
  • by |

    It's barely been one month since Google delivered the last update to its Google Play services, bringing us features like turn-based multiplayer for Play Games and a new Drive API. That was all part of Google Play services 4.1, and today Google takes its next steps, ushering-in the era of Google Play services 4.2. So, what's new about this one? Well, compared to 4.1, not nearly so much. The big note is the introduction of the Google Cast SDK, enabling apps to transmit screen data using Chromecast's technology. While this was previously available as a developer preview, with the arrival of ...

    Share
    Read On
  • by |

    The proverbial Holy Grail for every advertiser on the planet is the ability to uniquely identify you so they can show you ads will likely be of interest to you. For decades (and beyond), marketers were only able to send their messages out to targeted groups -- not individuals. From the old Burma-Shave signs that dotted rural highways from 1925 to 1963 to the modern-day television commercials, advertisers attempted to target large groups of demographically similar people with their messages. Doing so helped resellers get the most bang for their advertising buck. The concept is simple: ...

    Share
    Read On
Mobile Version