Posts tagged with: Google Play Services
  • by | February 3, 2014 4:15 PM

    It's barely been one month since Google delivered the last update to its Google Play services, bringing us features like turn-based multiplayer for Play Games and a new Drive API. That was all part of Google Play services 4.1, and today Google takes its next steps, ushering-in the era of Google Play services 4.2. So, what's new about this one? Well, compared to 4.1, not nearly so much. The big note is the introduction of the Google Cast SDK, enabling apps to transmit screen data using Chromecast's technology. While this was previously available as a developer preview, with the arrival of ...

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  • by | November 7, 2013 2:33 PM

    The proverbial Holy Grail for every advertiser on the planet is the ability to uniquely identify you so they can show you ads will likely be of interest to you. For decades (and beyond), marketers were only able to send their messages out to targeted groups -- not individuals. From the old Burma-Shave signs that dotted rural highways from 1925 to 1963 to the modern-day television commercials, advertisers attempted to target large groups of demographically similar people with their messages. Doing so helped resellers get the most bang for their advertising buck. The concept is simple: ...

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