by Stephen Schenck | February 23, 2016 7:13 PM
It can seem so counter-intuitive: how can a company that builds its business around free-to-play apps become one of the most profitable forces in the mobile gaming sphere? But the allure of in-app purchases that can make a fun app that much more fun to play is a tough one for many of us to resist, and a dollar here, or five dollars there, quickly begins to add up. King Digital knows this all too well, and titles like its immensely popular Candy Crush Saga have helped the company rake in billions over the years. Today it finds itself moving into a new home under the banner of Activision ...
by Jaime Rivera | January 31, 2014 1:13 PM
If you've been lucky enough to not have received a Candy Crush Saga invite on Facebook, you're one of the lucky few. This game has become an instant hit on both Facebook, and mobile devices like the iPhone, up to the point where King, the company behind the game, has now effectively won a trademark application for the world "Candy" in the UK. This trademark gives King exclusive rights to own the name "Candy" in anything that has to do with games, and as a result, a lot of competitors are unhappy. In signs of protest, Apple's App Store is currently being bombarded with around 100 games that ...
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