Posts tagged with: campaign
  • by | August 20, 2013 1:40 PM

    "Here's to change", that's the message behind HTC's newest ad campaign. If you didn't catch the message the first time you watched the new ad, you're not alone. The Taiwanese smartphone maker has inked a deal with Robert Downey Jr. for two years at a cost of US$12 million for a series of advertisements that are, well, "bold", and somewhat confusing. Even for a company that's not hurting as much as HTC is, that's big. What's up the new HTC ad campaign? HTC is finally cranking out some high-end and well-accepted devices. HTC says the One is selling better than its previous flagship models. ...

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