Posts tagged with: Beats
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    Many of us still wonder why Apple decided to acquire Beats by Dre for $3 billion earlier this year. At the moment we still haven't seen any collaboration between both companies, and aside from some better product placement of Beats products on Apple's stores, we don't see how Cupertino is finding any benefit to this deal. That said, we know Apple is famous for its secrecy (sarcasm intended), and it seems that the company plans to start some changes with Beats Music. We've heard that Apple is negotiating with record labels in order to drop the price tag of Beats Music in order to compete ...

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    Back near the start of the month we were talking about Apple's plans for Beats Music, following its acquisition of Beats earlier this year. To hear the rumors, Apple was interested in making the streaming music service a whole lot more affordable, slashing the existing $10 a month subscription rate. Just how low did it intend on going? At the time, we didn't know. But now a new report is out detailing just how cheap things could get, claiming that Apple is shooting for a five dollar price point. Unfortunately, this info doesn't come from a first-hand source, but based on what's been passed ...

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    What do you pay for streaming music? If you said “ten dollars a month,” you're not alone. From Spotify to Google Play All Access, Rdio to Beats Music, that ten dollar price point is easily one of the most popular. But with other services coming in even cheaper, it can be increasingly tricky to stay competitive at that level. That's why one of these players may be planning to significantly cut its rates, but just which one we're talking about may be a little surprising. A new report claims that Apple is working to turn Beats Music from a ten-dollar-a-month service to a more affordable ...

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    Now that the US government has approved the deal between Apple and Beats, it's time to start seeing what this acquisition was for. Some speculate that the deal is to bring some more culture into Apple's approach to music, and others assume this is to improve the quality of Apple's mobile accessories. Whatever the case may be, we're not seeing any of that yet, as all we find lately is better product placement for Beats on Apple's website. In addition to Apple launching a webpage with all the information of Beats by Dre, today we see that Apple has given its online store a minor update with ...

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    Some of us are still trying to understand Apple's purpose for acquiring Beats music a couple of weeks ago. Some speculate that Apple is in search of better music accessories, others feel that the company wants a better edge to compete with music streaming, and others even feel this is a cultural thing. Speculation won't end until we see the some finalized products as a result of this acquisition, but for now, there's only bad news for the Beats team. 40% of the Beats workforce will lose their jobs in the next coming days, as Apple is eliminating the redundant positions between both ...

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    Many of you probably don't remember this, but before the launch of the iPhone, the last thing you would see on a smartphone was a 3.5mm headphone jack. Back then; it was common for smartphones to bring proprietary headphones that would connect to whatever proprietary connector the phone brought. Apple changed this dramatically, but after some recent rumors of the company adopting lightning for higher-quality audio, it seems that the rumors came true. Apple has just published all the "Made for iPhone" guidelines to bring lightning headphones to iOS devices. This Lightning headphone protocol ...

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    New York City is a fine place to sneak a peek at some unreleased devices, and that's just what we did this week with the LG G3 event (streamed from London to an airy presentation room in a Chelsea skyscraper) and AT&T's ASUS PadFone X announcement (held on a posh rooftop lounge near the Flatiron). At one of those events, Daniel Bader of MobileSyrup was our seat neighbor, so we thought we'd invite him on this week's podcast to discuss the more globally significant of these high-profile launches. Join us as we share our impressions of the LG G3: how it stands on its own and how well it ...

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    Just about three weeks ago, news first broke of a potentially huge acquisition Apple was pursuing, with word that it would acquire headphone-maker and streaming service-provider Beats for $3.2 billion. While we first heard that confirmation was just a matter of days away, rumors of delays swiftly arrived, as plenty of opinions were offered about just what this buy could mean for Apple, as well as the future of Beats. Well, it took a while for Apple and Beats to iron our the details, but today the purchase goes official, with Apple snatching up both Beats Music and Beats Electronics for ...

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    There's no denying that Apple doesn't like to follow the rules when it comes to hiring people. Going to an interview for any job at Apple with a suit and a tie is code for not getting the job, and the company has become quite famous for its "lay back" culture requirements. If you thought Apple wanted to buy beats for its technology alone, it seems that things are actually focused on something different. Apple is reportedly interested in bringing "culturally aware" managers from Beats to Apple. Credible sources mention that Apple is more interested in beats for its talent, and not really ...

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    What exactly qualifies as a "remix?" How deluded do you have to be to believe in all these "Prime" rumors? Why are we so transfixed by the notion of lasers on smartphones, and so easily taken in by a smartphone commercial, if it's shot like a trailer for Inception? We tackle these questions, and the biggest announcement section in the history of the podcast, in episode 096 of the Pocketnow Weekly. No, that's not bragging – it's just an unavoidable symptom of a month packed with unboxings, hands-ons, product launches, and reviews (both forthcoming and already-published). But even in the ...

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    Apple isn't famous for big company acquisitions, and that's the main reason why many of us were shocked with the news last week that the company was planning to purchase Beats by Dre for $3.2 billion. We've heard rumors that the company plans to revamp its music accessories, and at the same time bring better quality audio to iTunes music, but again these are just rumors. At the moment though, it seems that there is a hurdle that both companies are facing, and we get some details this morning. If you thought that Apple was keeping this acquisition quiet, rumors have it that it's really the ...

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    Apple's big break in re-inventing itself at the edge of bankruptcy more than a decade ago, had everything to do with music, through the iPod and iTunes. Still, we've seen how companies like Spotify are making a huge dent in Apple's dominance over the music business recently. It's clear that Apple needs to make some bold moves in differentiating iTunes from its competitors, and rumors have a plan in the works with iOS 8. Even though it isn't really official that Apple purchased Beats for $3.2 billion last week, Apple isn't really the company that would make such a purchase public. Reports ...

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    You know those weeks where you're like, "hey - what if we didn't have a weekly podcast eating up half a day in production time? Can you imagine the kind of boost our review coverage could get from that time?" Yeah, us either. Because this is the Pocketnow Weekly, and we're not breaking our perfect streak a month before our hundredth episode. This is podcasting, Jack. Serious business. We've even got us an EXPLICIT tag to prove it. We ain't playin' around.  In this week's installment of the world's most meandering tech podcast, hot news! HTC dodges a big bass-boosted bullet with their ...

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    Last night word came in that Apple was about to finalize an arrangement that would see the company buy Beats Electronics in a $3.2B deal. This wouldn't be the first time that a smartphone manufacturer got itself involved with Beats, following HTC's investment years back. That deal saw HTC owning as much as 50.1% of Beats at one point, though by 2012 it was already divesting itself of its shares, and last year it finally offloaded its remaining stake. As for this new Apple involvement, we still haven't heard official from the company, but based on what we're seeing from the Beats side of ...

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    Apple got into music at an early age with iTunes, but lately the trend has been shifting toward streaming music services. What can it do about that? Perhaps buying Beats Electronics may be just the thing. According to a new report from The Financial Times, Apple is in talks with Beats Electronics to allegedly purchase it for $3.2 billion, making the possible deal quite high profile. According to people reportedly familiar with the negotiations, news on it could break at some point next week, though talks are not final. Apple will apparently grab both Beats's audio hardware business, and ...

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