When someone uses a particular platform for any given time, they become invested in the ecosystem – the apps, the built-in and related services, and the way everything syncs up perfectly and seamlessly. You become invested in the platform and the user experience. And switching to any other platform is certainly more difficult than just a context switch and getting used to a new interface. It requires stopping, switching gears, and changing directions. You have to spend days (maybe even weeks or months) trying to fill gaps and find compatible and comparable alternatives to all the ...