Posts tagged with: advertising
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    It looks like the Android purists’ favorite device manufacturer will be turning over a new leaf this fall not only in terms of mobile product branding, but also retail pricing and advertising focus. No more catering to an inherently limited target audience of, well, mostly geeks with Nexus-labeled phones and tablets, as Google tries to finally break into the mainstream hardware landscape by teasing sitcom viewers and football fans of the Pixel and Pixel XL’s imminent arrival. Just as October 4 press invites started going out, and that cryptic but telling madeby.google.com splash site ...

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    Coming up with the perfect idea to promote the “all-new Apple Music” app built into iOS 10, and the world’s second most popular audio streaming service in general, is no easy feat, even when involving the rapidly trendy mind behind such viral hits as Carpool Karaoke or Drop the Mic. But late-night talk show host and recent Emmy loser (kudos, John Oliver) James Corden does have a bunch of hilariously goofy ideas. Like an Inception-style scene where he’s giving birth to Justin Bieber, who’s giving birth to Anthony Kiedis, who… wait, what? Never mind, because Corden’s ...

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    Apple’s very first official iPhone 7 commercial, released in advance of last Friday’s (limited) rollout, was highly unusual in terms of tone and setting. But that’s precisely what made it so oddly compelling. Meanwhile, this new pair of TV ads embedded below largely ditches the ominous spirit, retaining however the central motif of (literal) darkness, where the two next-gen iOS handhelds can truly excel, thanks to amazing cameras and robust, water-protected bodies. Day or night, rain or shine, you shouldn’t be afraid to use the iPhone 7 and 7 Plus out on the town, while ...

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    When Motorola, or just Moto, how parent company Lenovo likes to call the Android OEM these days, pointed the finger at Samsung for allegedly “stealing” its “original” Always On Display feature about a month ago, the attack came off as bitter, misguided and even a little desperate. Then, while everyone was mocking the newly unveiled iPhone 7 and 7 Plus, the Moto Z makers again took aim at the troubled Galaxy Note 7-producing Korean giant, accusing it of not adhering to “the highest standards in quality and testing” of batteries. Relatively fair point, though it still felt low to ...

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    Sometimes, the most memorable and effective commercials are the simplest ones. That may not entirely be the case for Apple’s first YouTube-uploaded 30-second iPhone 7 TV ad, which you’ll no doubt forget as soon as Penelope Cruz or the Cookie Monster return to plug the two trendy new iOS handhelds. Still, it’s refreshing to see you don’t always need a huge production budget, celebrity cameos, tear-jerking story, or even a catchy audio track to do a newly released, highly anticipated product marketing justice. There’s no narrator telling us what to love about the iPhone 7 and 7 ...

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    While Microsoft was arguably right to mock arch-rival Apple in a hilarious side-by-side comparison of the Surface Pro 4 and iPad Pro after the latter got billed as a “computer like no other” in a random, ill-advised advert, it didn’t take long for the jokes to get old and misfire. Sometimes, you have to know when to stop, but instead of calling it quits a couple of weeks back, Redmond quickly put together yet another short clip disparaging the MacBook Air. Not the iPad Pro tablet, the MacBook Air laptop. Quite the controversial apples and oranges comparison, which MS was able to get ...

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    Apple’s surprising “computer like no other” iPad Pro advert from a few weeks ago seemed ill-advised off the bat on so many levels, sparking an immediate return of snarky Microsoft publicity stunts. But Redmond wasn’t content just knocking down the convertible iOS tablet’s half-baked PC functionality, now arguing its Surface line even “does more” than the most recent MacBook Air installments. And no, we’re not talking about the “ultimate” Surface Book laptop here, but the 2-in-1 Surface Pro 4 hybrid tab, which holds a clear versatility advantage over its 11 and 13-inch ...

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    Verizon may want to take a page from EE’s playbook, as its UK-leading wireless service provider counterpart doesn’t seem to know the meaning of the expression “resting on one’s laurels.” In addition to not ruining the out-the-box Galaxy Note 7 user experience, EE today inaugurates a unique Apple Music offer to keep rivals O2, Vodafone, and 3 at bay. Both new and upgrading pay monthly iOS and Android customers are treated to six free months of Cupertino’s immensely popular audio streaming app, double the standard complimentary trial around the world. Only Australia’s Telstra ...

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    Microsoft’s iPad-ridiculing Surface publicity efforts are essentially as old as the 2-in-1 Windows tablet/laptop family itself, though for a little while, they ceased to frantically take jabs at the competition, turning over a new, more conventional, neutral and, honestly, boring leaf. But then out of nowhere, Apple controversially argued the iPad Pro is a full-blown computer, at which point we knew exactly what to expect. The latest Siri clone-voiced Microsoft Surface commercial has probably arrived sooner than anyone anticipated, this time featuring Cortana too, repeatedly taunting ...

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    Hyping the Galaxy S7 series is understandably no longer the top priority of Samsung’s marketing department, which becomes clearer if you compare the names and reputations of Hollywood stars recruited to promote the company’s latest two three flagship phones. While recent double Oscar winner and main “Spectre” antagonist Christoph Waltz brings his general acting, comedic and accent A game to a highly entertaining, American-pandering Galaxy Note 7 commercial, the GS7 appears to be scraping the bottom of the barrel with veteran thespian Danny Glover. Once the (co-) protagonist of the ...

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    Different in so many aspects, Nexus devices and iPhones have their aversion to microSD cards in common, letting digital hoarders heavily rely on cloud storage to keep said addiction in check. Both Android and iOS users can take advantage of the free allotments of services like Google Drive, Dropbox and OneDrive, or pay up for extra space and in some cases unlimited add-ons. Meanwhile, the aptly titled iCloud remains an Apple-exclusive app, with Big G much more comfortable catering to devoted fans as well as lovers of rival mobile platforms. But Google Photos takes its iOS openness to the ...

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    With Apple’s latest “Shot on iPhone” publicity spot perfectly appealing to the soft, poetry-loving side of mobile consumers around the world, Samsung is left needing to resort to light-hearted humor, celebrity cameos and, well, weirdness in one of the first official Galaxy Note 7 ads. Luckily, that’s exactly where the Korean tech giant’s marketing department typically excels, and this American patriotism-evoking 90-second clip is no exception. At first, it may feel like Austrian – German two-time Oscar-winning actor Christoph Waltz brazenly pokes fun at contemporary US society ...

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    Not all of Apple’s TV and YouTube commercials released in recent months have been as universally praised as iPhone or iPad-promoting video efforts from previous years, some starring onions for unexplained reasons, others getting a controversial message across, while one or two simply fell flat trying too hard to be funny and not offend anybody in the process. But the newest “Shot on iPhone” ad, uploaded to YT earlier today, pretty much absolves Cupertino’s advertising department of all goofs, past and future. At least for a little while, with Maya Angelou’s kind, heart-piercing ...

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    Vaguely described as a device “powerful enough to easily take on tasks once reserved for PCs”, as well as “many you could never do on a PC” on Apple’s very own official website, the iPad Pro (in both 9.7 and 12.9-inch derivations) is widely considered to be a tablet first. It’s even counted as such in sales reports foreshadowing the extinction of the conventional slate form factor, contributing to a healthy surge in Cupertino’s per-unit gains for the hardware segment not including iPhones, but seeing volumes shrink nonetheless. The jumbo-sized model in particular appears to ...

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    You don’t need NPH’s charisma, Jaime Lannister’s gallantry, or even the Cookie Monster’s adorkability to come up with an Apple commercial with stellar viral potential. And you definitely don’t need onions either. All it takes is a dedicated, talented community of iFans, and the almost surprisingly capable 12MP rear-facing cameras of the iPhone 6s and 6s Plus. These have been the protagonists of several “Shot on iPhone” publicity stunts of late, including billboards and a special 30-second Mother’s Day clip compiled by Apple based on touching stills and short vids sent by ...

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    Mere hours before arch-rival T-Mobile can “turn it up to 11” with the latest in a long line of unconventional attention-grabbing publicity stunts, Sprint appears to want to make peace with the rest of the US “big four” carriers. A face some of you might find familiar delivers a rather bizarre marketing message in the beginning of a 30-second commercial, claiming “it’s 2016 and every network is great.” Yes, including Verizon, AT&T and T-Mobile, according to Sprint, as unbelievable as it sounds. The twist? The “Now Network” insists its rates are much lower than those of ...

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    In response to quite possibly some of Samsung’s best commercials not loaded with celebrities or Apple venom of late, Cupertino once again takes to YouTube to promote the always-on “Hey Siri” functionality of the iPhone 6s. This newest iAd practically slots between the bizarre “Onions” video from a couple of weeks back and adorkable Cookie Monster-headlined short film released almost two months ago in terms of humor and marketing message effectiveness. Entertainer extraordinaire Neil Patrick Harris returns to rehearse a natural-sounding and “spontaneous” acceptance speech for ...

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    After busting Verizon’s balls in a couple of witty TV commercials, including one starring the infamous Steve Harvey that debuted at the Super Bowl, T-Mobile lifted the foot off the competition-lampooning pedal a little. Sure, there was also the mildly amusing “DeATTh Star” stunt for Star Wars Day last week, but compared to some of John Legere’s past antics, that felt subdued and even a tad lazy. Consider it the calm before the storm though, as T-Mo’s CEO might be cooking up his most epic trolling effort yet. Legere recently spent no less than $21,800 (from company money, we ...

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    May 4, aka May the Fourth, aka unofficial Star Wars Day, is probably a happier celebration today than it’s been for over three decades, following the historic commercial success and overwhelmingly positive critical reception of the 2015 “Force Awakens” reboot. Granted, it’s also a more somber commemoration than usual, in the absence of our beloved Han Solo (spoiler alert?), but you can always rely on Internet memes and… T-Mobile pranks to put a smile on your face on such mixed-feeling occasions. Yes, T-Mo CEO John Legere strikes back at AT&T for “padding” its latest ...

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    Water resistance, ubiquitous Samsung Pay support, and a phenomenal camera. Those are just three of the Galaxy S7’s major selling points, and although they’ve been highlighted before in TV ads and various other publicity stunts (one in particular), there’s no such thing as trying too hard to stay ahead of the fast-growing competition. Well, there is, but as it so happens, Samsung’s three latest 60-second-or-less commercials effortlessly manage to be charming, adorable and effective. All without a single celebrity cameo. What’s a little sad is, with wasteful Lil Wayne and chill ...

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    Mobile software and advertising have a long and sometimes tumultuous history. Ads help compensate developers for their time and effort, and a successful campaign can go a long way towards encouraging those devs to create more of the apps we love. But sometimes we've had enough of ads, and we pay to upgrade to an ad-free experience; sometimes we pay to upgrade and ads (in one form or another) continue to persist. And then there are those times when we've simply had enough, and we don't want to see any ads at all. If you find yourself in that latter mood often enough, Google's got some good ...

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    Have you made the plunge with YouTube Red? For users willing to pay ten bucks a month, Google will turn on features like background playback, enable access to Red-exclusive content, and maybe most importantly, finally stop running all those ads that had been interrupting your viewing experience. If you're a Red convert, whether you just signed up or have been using the service since its inception, move along – this news isn't for you. But if you're still wading through the ad-sponsored YouTube of yesteryear, we've got some new content to let you know about, as Google brings a new ad ...

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    Did you happen to catch that latest iPhone SE commercial starring Neil Patrick Harris on TV last night? No? Well, it might be because Apple is yet to put together a star-studded publicity stunt for its newest 4-incher, instead continuing to invest the big advertising bucks in keeping the aging iPhone 6s in the limelight. NPH pops up for a few seconds in one of two new 6s adverts, awarding… a trophy of sorts to a teenage girl/amateur filmmaker for a home video about... onions. The micro-budget production becomes an instant mainstream hit, which is totally believable, with viewers left in ...

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    A hilarious iPhone 6s commercial starring the adorkable Cookie Monster might feel like a very tough act to follow for Apple’s marketing department, but Cupertino sure knows how to pander to cinema, TV and sports-loving audiences. The tech giant’s latest publicity stunt celebrates one of the greatest basketball players of all time, now just one NBA game away from retirement after winning five championships and four All-Star Game MVP titles. Ever wondered who could play Kobe Bryant in a Hollywood biopic? This new Apple TV ad has the answer, and it’s perfect for so many reasons. Only ...

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    To paraphrase the end of one of the most uplifting, hilarious and least effective presidential speeches in Hollywood history, why can’t all superheroes just get along? That’s especially rich coming from the original Tim Burton Joker, and it’s truer than ever these days, as the Man of Steel and Caped Crusader battle each other instead of Lex Luthor, Zod or Doomsday, while Captain America and the Iron Man are themselves gearing up for an epic face-off. Ironically, in a world where the central characters of the same cinematic universe get split in two camps, Huawei pulls off a historic ...

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