Posts tagged with: advertising
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    May 4, aka May the Fourth, aka unofficial Star Wars Day, is probably a happier celebration today than it’s been for over three decades, following the historic commercial success and overwhelmingly positive critical reception of the 2015 “Force Awakens” reboot. Granted, it’s also a more somber commemoration than usual, in the absence of our beloved Han Solo (spoiler alert?), but you can always rely on Internet memes and… T-Mobile pranks to put a smile on your face on such mixed-feeling occasions. Yes, T-Mo CEO John Legere strikes back at AT&T for “padding” its latest ...

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    Water resistance, ubiquitous Samsung Pay support, and a phenomenal camera. Those are just three of the Galaxy S7’s major selling points, and although they’ve been highlighted before in TV ads and various other publicity stunts (one in particular), there’s no such thing as trying too hard to stay ahead of the fast-growing competition. Well, there is, but as it so happens, Samsung’s three latest 60-second-or-less commercials effortlessly manage to be charming, adorable and effective. All without a single celebrity cameo. What’s a little sad is, with wasteful Lil Wayne and chill ...

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    Mobile software and advertising have a long and sometimes tumultuous history. Ads help compensate developers for their time and effort, and a successful campaign can go a long way towards encouraging those devs to create more of the apps we love. But sometimes we've had enough of ads, and we pay to upgrade to an ad-free experience; sometimes we pay to upgrade and ads (in one form or another) continue to persist. And then there are those times when we've simply had enough, and we don't want to see any ads at all. If you find yourself in that latter mood often enough, Google's got some good ...

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    Have you made the plunge with YouTube Red? For users willing to pay ten bucks a month, Google will turn on features like background playback, enable access to Red-exclusive content, and maybe most importantly, finally stop running all those ads that had been interrupting your viewing experience. If you're a Red convert, whether you just signed up or have been using the service since its inception, move along – this news isn't for you. But if you're still wading through the ad-sponsored YouTube of yesteryear, we've got some new content to let you know about, as Google brings a new ad ...

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    Did you happen to catch that latest iPhone SE commercial starring Neil Patrick Harris on TV last night? No? Well, it might be because Apple is yet to put together a star-studded publicity stunt for its newest 4-incher, instead continuing to invest the big advertising bucks in keeping the aging iPhone 6s in the limelight. NPH pops up for a few seconds in one of two new 6s adverts, awarding… a trophy of sorts to a teenage girl/amateur filmmaker for a home video about... onions. The micro-budget production becomes an instant mainstream hit, which is totally believable, with viewers left in ...

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    A hilarious iPhone 6s commercial starring the adorkable Cookie Monster might feel like a very tough act to follow for Apple’s marketing department, but Cupertino sure knows how to pander to cinema, TV and sports-loving audiences. The tech giant’s latest publicity stunt celebrates one of the greatest basketball players of all time, now just one NBA game away from retirement after winning five championships and four All-Star Game MVP titles. Ever wondered who could play Kobe Bryant in a Hollywood biopic? This new Apple TV ad has the answer, and it’s perfect for so many reasons. Only ...

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    To paraphrase the end of one of the most uplifting, hilarious and least effective presidential speeches in Hollywood history, why can’t all superheroes just get along? That’s especially rich coming from the original Tim Burton Joker, and it’s truer than ever these days, as the Man of Steel and Caped Crusader battle each other instead of Lex Luthor, Zod or Doomsday, while Captain America and the Iron Man are themselves gearing up for an epic face-off. Ironically, in a world where the central characters of the same cinematic universe get split in two camps, Huawei pulls off a historic ...

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    Who could ever resist real-life Danish heartthrob Nikolaj Coster-Waldau or his on-screen Westerosi heartthrob persona Jaime Lannister from HBO’s hit TV show “Game of Thrones”? Apparently, a very charming young lady by the name of Alison Brie. Best known for her starring role on NBC and later Yahoo sitcom “Community”, as well as a recurring part in AMC period drama series “Mad Men”, she’s never sold on the passion and chemistry shared with his typically irresistible co-star. The poor Kingslayer, here in possession of a full set of limbs, tries everything he can think of, ...

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    You know how Samsung sometimes resorts to questionable humor and low blows in its generally entertaining anti-Apple publicity stunts, while Cupertino always takes the high road and never responds to its arch-rival’s ironies? Until a few days ago, we thought Verizon was seeking to employ a similarly diplomatic and defensive advertising strategy, outright ignoring Sprint and T-Mobile’s increasingly derogatory campaigns. But busting Big Red’s balls must have awakened the sleeping giant, which went on the counter-offensive on Friday with a pair of 30-second commercials starring none ...

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    After winning five Ballon d’Or trophies awarded for the world’s best football (or soccer) player of the year since 2009, and four UEFA Champions League cups, you have to figure Lionel “Leo” Messi can’t easily settle for second, let alone third place. Nonetheless, the living Argentinian legend has just signed up an advertising partnership with Huawei, despite back in the day endorsing the Samsung Galaxy Note 3 or Galaxy S5. For our hardcore football fans out there unfamiliar with the smartphone market status quo, that’s like ditching Barcelona to join Atletico Madrid. Don’t ...

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    While Apple would probably never admit to it, there’s clearly a high-stakes publicity war going on between its iDevices and Samsung Galaxy phones for several years now. Need fresh proof? Well, it was only a few weeks ago that the king of Android handheld shipments rolled out its newest celebrity-packed GS7 ads, and already, Cupertino strikes back. But this time, the iPhone 6s is marketed to a slightly different demographic than the one typically responding to Jon Favreau, Penelope Cruz or Jamie Foxx endorsements. That’s because Apple fights lavishness and rapper self-deprecation with ...

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    Advertising is such a pervasive part of our mobile device experience, yet one that's all too easy to take for granted: there are tons of ads out there, they pop up in our apps and mobile browsers, but who are the players behind them? On iOS, Apple's been holding the reins with its own iAd platform, giving developers a convenient way to embed advertisements within their App-Store-sold titles, making even free-to-download apps a potentially hugely profitable endeavor. But last year we started to pick up on some changing attitudes at Apple when it comes to the company's relationship with ...

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    The recent power move of Verizon acquiring AOL — one of a few major moves in the telecom industry — is now producing consequences for data privacy hawks and Verizon's advertising coffers. And whether or not Verizon Wireless customers know it or like it, they're all involved in the process. The AOL Advertising Network, which collects information from traffic from its sites and other vendors using AOL's services, is merging with Verizon's ad services. Here's what Verizon and AOL are already gathering: postal address email address very specific parameters about your "mobile web ...

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    "Samsung's best commercial is for its worst product." That's my nomination for best (non-Pocketnow) tech headline of the year, and it comes from Vlad Savov over at The Verge. The headline leads, by way of a link, to Vlad's largely negative review of the Galaxy Gear, Samsung's new smart watch. And while I've spent only a day or so with my own Galaxy Gear review unit, I already find myself disagreeing with Vlad's conclusion. I don't think the Gear is Samsung's worst product, or even a predominantly bad one. But -and here's the interesting part- I think my opinion is due in large part to that ...

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    Since the launch of the Lumia 1020, I have been eagerly awaiting the advertising bonanza that was sure to follow the release of the ultimate smartphone camera ever seen by humans. There was a ton of build up before the event. Balloons, and medals, and tea bags. So I was excited to see what Nokia would bring to the masses to demonstrate the epic that is the Lumia 1020. I'm kinda still waiting. Don't get me wrong, I'm just one guy in one city in the entire world. Sure I watch an unhealthy amount of TV. Yes, I stream gigabytes of Youtube, Netflix, and Vimeo per month. But I'm just one guy. I ...

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    I was sitting on my couch the other day, and I had an epiphany. I was watching an epic crime-fighting show, and saw this come across my DVR. It was a video showing off Apple's noise cancelling microphone and about how it makes this mini-orchestra so much quieter so you can talk, as seen below. http://www.youtube.com/watch?v=TVs5zFNeTqU Immediately, smart aleck that I am, I shot off this tweet - But then something occurred to me - And then I had this exchange - Seriously. It really is marketing genius. Every smart phone worth talking about in the world has a noise canceling microphone. But ...

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