MWC: Get Your Credit Cards Out for Windows Marketplace

Ready to shop? Well, Windows Marketplace--previously referred to as Skymarket--still hasn't dropped yet, but the applications storefront for Windows Phone should be available with Windows Mobile 6.5. The MSDN Blog posted a few snippets about the new app store:

-An easily discovered on-device application that is installed on every Windows Mobile 6.5 device, and includes prominent placement on the Start menu.
-Global marketplace distribution (30 countries) with flexible payment options for end users through both credit card and mobile operator payment methods.
-Single source developer-focused web site for sign-up, publishing, and management of applications in the marketplace.
-Transparent set of policies that clearly articulate the types of applications allowed in the store.
-Streamlined, yet flexible workflow for getting applications published to the marketplace.
-Leverage existing Microsoft developer tools, such as Visual Studio, for faster time to market.

I wonder how Microsoft will truly add value to consumers through Windows Marketplace. I like Apple's model--a basic DRM scheme that provides reasonable protection to developers so customers don't have to enter serial numbers or unlock codes, the ability to re-download any purchase applications and updates that are pushed to the device. I know DRM is such a foul word, but should Microsoft implement a flexible DRM model to protect developers and make applications installation as easy as possible?