Microsoft is making a big push on Bing for the mobile platform. The Redmond, Washington firm is now targeting iPhone users with its latest Bing search applications, which will compete with the Google Mobile app on the iPhone. The app is available for download now from the iTunes App Store.

Key features include:

-Key features of the new app include:

-Daily image from Bing.com

-Easy to access voice search

-Tips and tricks on the home page

-”Locate Me” functionality

-Ability to add pushpins and save locations

-Show multiple locations on a single map

Features for Bing on the iPhone work very well. Voice search was good; zoom is great and offers many different layers, including terrain and sattelite views, and there was movie listings directly on the main page. We’re hoping Windows Mobile will get the same ease of use treatment in due time.