Samsung has announced that it is currently developing an operating system that will run both its future smart televisions and cell phones. The unified operating system should attract more developers and enable them to create applications that will run on both platforms seamlessly. This should allow them access to a much larger market to sell their applications, whilst giving Samsung more applications to attract consumers to buy its HDTV’s and phones.
Samsung already has a mobile operating system in the form of Bada. This smartphone operating system comes complete with an application store serving European, Asian and Latin American markets. Bada is currently only available on the Samsung Wave line of handsets.
It would make a lot of sense if the unified operating system is based on Bada but we are only speculating at this stage. If this is a totally new operating system, then Samsung will have to support four OS platforms in the future. It already manufactures cellphones running Android, Windows Phone 7 and Bada.
Samsung faces increasing competition in the TV and cellphone markets. Integrating a unified operating system into its phones and TV’s could differentiate it from most of the competition.