Manufacturers have been showing off flexible display technologies for ages, we’ve seen plenty of renders of what phones based on those components might look like, and now we’re finally starting to see some real hardware make it to trade show floors. Of course, just because this tech is finally becoming a reality doesn’t mean that phone manufacturers aren’t already thinking about how to take it to the next level. A new video from Samsung shows off where the company sees flexible displays going.

With no bezel, no visible battery – heck, no visible components, period – the hardware in this video is clearly not supposed to represent any actual product Samsung is working on. That display technology is very much an obtainable goal, however, and the idea of a screen that’s mostly transparent is a pretty novel one. More so, some of the applications shown here, like the translator app, seem like perfect fits for it. While you can get a similar effect with an LCD by removing the backlight, the display you’re left with would be nearly unusably dark.

Maybe the hologram-like projections are bit more fanciful than we’d like to see in a serious video about the future of this kind of component, but who knows; even we may be surprised with the next step advancing display technologies take.