Perhaps even moreso than sporting excellence, the modern-day Olympic Games have come to highlight the upper echelons of the world of marketing. Corporations pay millions for sponsorship rights, hoping to redirect some of that global excitement towards their products. Samsung has secured a spot as the Official Wireless Telecommunications Partner of the London 2012 Olympic Games, and will be using that opportunity to launch an Olympic-themed smartphone.
Samsung’s David Song, managing director of Samsung UK and Ireland, revealed that the Olympic phone will be available in the UK to coincide with the Games taking place over July and August of next year. Presumably, this will be a re-branding of an existing Samsung model, rather than an all-new smartphone making its debut for the event, but Song did not specify either way.
The only detail Song provided was that the smartphone would be able to let its users watch live streaming video of the Games, though that constraint still covers every smartphone Samsung currently produces. He was quick to admit that such a feat is more dependent on network infrastructure than on smartphone hardware, and that Samsung is working to make sure it will have the bandwidth its users need in place for the phone’s launch. Given that he wants it available in time for the Games, look for it to arrive in the UK in late June or July 2012.