When Steve Jobs announced the iPhone 4 at WWDC, the Apple CEO used some marketing terms like Retina Display and told the audience why the high-resolution IPS Apple display is better than competing technologies. Well, Samsung, an Apple manufacturing partner for some of its electronics component including fabricating the CPU and providing memory for the iPhone, isn’t one to sit still. According to a rep from Samsung, “Structurally,
Samsung claims that the Apple display, while quadrupling the resolution, does little to add to the clarity of the screen and also increases the battery drain beyond what AMOLED/Super AMOLED can offer. The rep said that the IPS retinal display screen does at most 3 to 5 percent better in terms of clarity while draining the battery life by as much as 30 percent more.
The downside with AMOLED is that the screen becomes less usable outdoors and get washed out quickly, which is a reason why Samsung developed Super AMOLED technology. We have yet to see a Super AMOLED display outdoors, but indoors on the show floor of CTIA in Spring 2010, the Super AMOLED screen on the Samsung Galaxy S is a lot brighter and crisper than its AMOLED counterpart.
According to Apple representatives on hand at WWDC, the display used on the iPhone 4 is closer to the iPhone 3GS than the iPad when viewing outdoors. Users of the iPhone and iPad have noted that the iPad screen gets washed out in bright sunlight whereas the iPhone screen doesn’t have that effect as much.