Further revealing its plans for Marketplace for Windows Phone 7 Series–the official and only destination for most to get apps, games, and music for their devices–Microsoft is stating that it will set “guidance and certifications” for applications submitted to Marketplace. While exact details of what the approval process would entail are not available at this time, Microsoft is stating that it is taking a middle of the road approach, providing clear, set expectations to developers and in turn will be providing users with a consistent and high user experience.
Unlike the iPhone’s convoluted, and mostly ambiguous application approval process and other platforms that may have laxed or no specifics for their respective app store, Microsoft will provide a middle ground, emphasizing that the firm will set guidelines and will make the process as transparent as possible. Microsoft has benefit of time and experience–it saw the troubles of fledgling app stores, it witnessed the debacle with the iPhone App Store approval process, and it has learned a great deal about Marketplace for Mobile for Windows Mobile 6.x devices.
With Windows Phone 7 Series, among the things being announced for Marketplace, is that there will be no geographic restrictions. When Marketplace for Mobile was first launched last October, users can only purchase apps for their countries, which means that residents of non-US locations saw far fewer apps than what was available in the US Marketplace for Mobile. Those restrictions will be removed for Windows Phone 7 Series.
As audiences of MIX10–whether online or in-person in Las Vegas–have learned, applications created for Windows Phone 7 Series will either have to be coded in Silverlight or via XNA Studio 4.0.