HTC continues to reflect on its sales performance as 2011 wrapped-up, looking for lessons to be learned from figures that fell short of expectations. A couple weeks ago, we told you about the company’s decision that it needed to stop flooding the market with so much similar hardware, and concentrate its efforts on a reduced number of notable “hero” devices. Today we learn about another way HTC thinks it could be doing better, as revealed by the company on an earnings call.
HTC spoke of problems it wanted to acknowledge when it comes to “design and components”. Specifically, the company realizes that its models may not have been attractive as those from other manufacturers, especially when it comes to thin designs. As far as component problems go, HTC seems to realize that a smartphone is only good so long as it’s powered, and that the company needs to put more of an effort towards outfitting its phones with adequately-sized batteries.
There are already signs that HTC might be taking parts of these lessons to heart; look no farther than the Edge/Endeavor or the Ville, which should both be thin, attractive handsets. As for phones that don’t disappoint when it comes to battery life, we’re still waiting for whatever HTC’s version of the Droid RAZR Maxx will be.