Smartphones are one of the targeted selling points for DRM-free magazines from Conde Nast, Hearst, Meredith, News Corporation, and Time Inc. The joint venture of the leading magazine publishers will embark on digital distribution that will target tablets, smartphones, laptops, and ereaders. The content is said to support multiple OSes, display sizes. and will not be bogged down by heavy DRM, which will be a relief to those who prefer to switch devices or use more than one device.
According to the press release, the strategy will cover four goals:
The goal of this digital initiative is fourfold, to create: a highly featured common reading application capable of rendering the distinctive look and feel of each publication; a robust publishing platform optimized for multiple devices, operating systems and screen sizes; a consumer storefront offering an extensive selection of reading options; and a rich array of innovative advertising opportunities.
The move by magazine publishers follows those of book publishers who have signed on with electronic readers such as the Amazon Kindle and the new Barnes & Noble nook devices. Those devices either already have or will have software versions for PCs and smartphones so you can take your reading experience on more than one device.
Let’s just hope that pricing will be amenable for those who prefer to salvage the lives of some trees and avoid the glossy magazine for the electronic version.