Amazon’s was sued by Apple for using the trademarked “App Store” denomination to describe its own application store which should go live today, according to earlier rumors and reports.
The US Patent and Trademark Office approved Apple’s application for a trademark on “app store” and this was the main argument Cupertino used when suing Amazon. Microsoft has objected to Apple’s trademark filing saying that “Apple seeks to exclusively appropriate the phrase ‘App Store’ for use with its own store offering apps”.
Cupertino says it contacted Amazon three times asking to cease using the “app store” name but Amazon did not react with a “substantive response”. Apple is asking the US District Court of Northern District of California to rule in favor of stopping Amazon from using the “app store” name, as well as in favor of so far unspecified damages.
Do you think a trademark for a generic denomination like “app store” is abusive? Do you think Microsoft has a point in its opposition? Do you think Amazon should rebrand its application store? Let us know of your thoughts below!