File this one in the we’ll-believe-it-when-we-see-it category: Bloomberg Businessweek is reporting that the white iPhone 4 is very much alive and well, and will be making its retail debut in a matter of weeks.

After Apple purged its site of any glimpse of the white iPhone 4, we were starting to believe that it really had thrown in the towel on the project. And why not? It’s hard to imagine that there’s a very large market out there of smartphone buyers who have been holding off on picking up an iPhone 4 until the long-ago-announced white version surfaced.

Now granted, tons of people are still buying new iPhone 4s for the first time, but would a white color option at this point sway over anyone who’s on the fence about the iPhone, or just give customers who have already decided to buy an iPhone another color option? That is, will it have any appreciable effect on sales?

Apple seems to think so, at least according to the three sources Bloomberg sites in reporting the news. They claim that white iPhone 4s will be out for both AT&T and Verizon before the end of April. If reports that the next-gen iPhone won’t be out until the end of the year at the earliest are accurate, maybe Apple just feels the need to get something new under the iPhone brand out this summer to tide fans over.

Source: Bloomberg Businessweek

Via: Phone Scoop