The Apple Store application allows you to do all sorts of Apple related stuff from your iPhone like buy Apple products and accessories, read customer reviews and most important, reserve select Apple products.
The Apple Store app was just updated today and it looks like it allows you to reserve your future White iPhone 4, a variation which is not yet available but this is a strong indication that it’s not far away. After installing the app, you will have two options for the White iPhone 4: the 16GB version from $199 and the 32GB variant for $299. But as our source reports, several users are getting the following error: “Because of high demand, we are not currently taking iPhone reservations”. Do you want it that much?