You’d think Apple doesn’t get enough with everything they offer, but then if you compare them with Google, they fall short by a lot. New rumors have Apple working on releasing a new product called iTunes replay in the next couple of weeks. We’re still not clear as to what the service is all about, but everyone’s best bet is that Apple plans on competing with Netflix by offering a new video streaming service.
You currently can rent movies on iTunes just like you can on Netflix, but there’s a dramatic price difference offered by Netflix with their monthly subscription services as opposed to what it’ll cost you to rent just one movie in iTunes. It could be that Apple is working on offering an “All you can eat” service to compete and rumors also mention Apple already cutting deals with TV Studios as mentioned by Business Insider:
“As part of Apple’s roll-out of cloud video services (and eventually an iTV), we believe Apple has unannounced deals with all/most of the studios/TV networks that are similar to the subscription streaming deal between Amazon and CBS.”
And according to AppAdvice:
In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased content. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether they’re “iTunes Replay eligible”, that is, available to be downloaded subsequent times. Note that some content will unfortunately only be available to download five times and we don’t know how streaming will count towards that limit.
Aside from the five opportunities to download, it seems you’ll also be able to download content that you’ve purchased as far back as January 1st 2009, though we’re still not sure why the date is relevant. Many of us were disappointed on Apple’s iTunes Match offering, but I’m on the list of people that don’t find it bad considering we’re all stuck with tiered data plans recently. We’re not sure if iTunes Replay will include the streaming of music, but time will tell.