When Amazon suddenly launched its Cloud Drive storage service with the associated Cloud Player app late last month, it beat the two expected major players in the cloud-based music game to the punch, with neither Apple nor Google having their services up-and-running. We’d only heard rumors about Apple’s plans up until then, and though a leaked Google Music app showed the potential of the company’s cloud storage implementation, it’s yet to be officially launched. According to a report day by Reuters, Apple is all set to flip the switch on its iTunes-in-the-clouds, with licensing issues the last remaining hurdle to clear.
A pair of sources supposedly claim that Apple’s system is technically complete, awaiting Apple’s legal team to finish their negotiations. Presumably, this is the same situation Google finds itself in, as the leaked Music app showed that its service is functional in spite of its unreleased status.
It’s interesting that both companies are purportedly trying to work out licenses with the labels, as Amazon claims to not need any such approval, since it’s merely giving users a place to store and retrieve their own files. This could spell that Apple or Google have additional plans in mind for their cloud services, including the possibility of subscription-based streaming access to music.