According to a recent Kantar Worldpanel ComTech research Apple managed to double its fourth quarter share of the U.S. market compared to the same period of the year before; Cupertino is now accounting for 44.9% of the U.S. market in the October – December period.
The same timeframe saw Google dropping from 50% to 44.8%, making Apple once again rule the market share, according to the report (and even if by a very thin margin). However, while .1% could mean a very unstable, thin and short lead in the general context of Apple doubling its share over the past year — added to Google’s loss — it is definitely the trend Cupertino is looking for.
Much if the growth of Apple’s market share can be traced back to the introduction of the iPhone 4S. However, Apple recently published its financial reports for the quarter ending December 2011: 37.04 million iPhones were sold in the quarter, adding to the 15.43 million iPads in the same period.
In contrast with Apple’s boom, companies like Motorola Mobility, HTC and Sony Ericsson saw a decline in sales, which eventually led to Google’s general loss of market share. After Apple introduced the iPhone 4S and iOS 5, it was Google’s move to bring Ice Cream Sandwich and the Galaxy Nexus to the market. It is time, again, for Apple to make its own move and if the company can bring its next products to the market from a fairly equal-to-Google position, the might be on a winning streak.
“Overall, Apple sales are now growing at a faster rate than Android across the nine countries we cover”, said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
Source: The Economic Times