Apple and Samsung fight fight in nearly all battlefields let it be courts or other commissions or organizations. The Advertising Standards Authority has been forced to rule on a complaint regarding which one of the iPhone 4 and Samsung Galaxy S II is the thinner of the two.
The complaint came as a result of an iPhone ad that claimed the Apple-phone is “world’s thinnest smartphone”. The Samsung Galaxy S II measures 8.71mm in thickness at its thinnest point and 9.91mm at its thickest hump. Compared to this, the iPhone 4 has a constant overall thickness of 9.3mm. In the light of these measurements, the Advertising Standards Authority said “because the iPhone 4’s thickest point was thinner than the thickest point of the Samsung Galaxy S II”, the Apple-phone is indeed, the slimmer.
Why does all this matter? First of all, any win over the other party is a victory but, to be more specific, “Apple said consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse.”
Source: The Guardian