RIM recently confirmed that the operating system, based on the QNX OS from the PlayBook, which will power the future of its BlackBerry lineup will be called BBX. The surprise had been ruined thanks to mention of the OS in a slide from an earlier QNX event, but it was still good to hear confirmed and learn of some of RIM’s plans for system. The path to BBX might turn out to be a little more difficult than RIM was expecting, with news of some possible trademark issues arising.
The problem is, a company called BASIS International already has a product called BBx. Its BBx is a Java-based BASIC interpreter designed for business use Business BASIC extended. If you’re wondering who uses BASIC anymore, you won’t be surprised to learn that BBx is a quite old product, and though it’s still in production with new versions, BASIS International has been releasing it since 1985, getting a 26-year head start on RIM.
RIM seems to think this is no big deal, and that it won’t take much to convince a judge that no one’s going to confuse a programming tool with a smartphone OS, but even if BASIS can’t win, it sure could make things difficult for RIM. So far, no legal action has been filed, and BASIS is waiting to see how RIM reacts to its demand to lose the name; it’s given the company until the end of the month before it moves.