Late last week, RIM announced plans to acquire a company called NewBay which specializes in providing cloud-based services to both PCs and smartphones, causing speculation that RIM is about to seriously step-up the importance placed on cloud-based systems in future BlackBerry releases.
With RIM’s reliance on funneling BlackBerry messaging through its central servers, you’d think the company would be among the first to embrace cloud-based systems. Instead, RIM seems to have dropped the ball when it comes to cloud storage of rich media. While other smartphone users have or are soon getting access to powerful network-centric music systems, RIM’s BBM Music is not only late-to-the-game, but involves some bizarre social networking hoops through which its users need to jump.
The hope is that NewBay, already well-established in the cloud sphere, might be the shock needed to get RIM’s cloud plans back on-track. There’s been no word yet on any specific products or services RIM might introduce as a result of the acquisition.