Like competing marketplaces from Apple and Microsoft, RIM has opened a web-based storefront for the BlackBerry App World, and seemingly bested its competitors by implementing in-browser purchases. Users can then edit their My World accounts to enable automatic syncing/downloading of free or purchased content directly to a BlackBerry handset. Additionally, the site allows shoppers to write — and of course read — reviews of the various programs, and recommend favorites to others.
RIM has been playing catch up in the software game ever since the App World launched, offering nowhere near the 300,000 choices enjoyed by iPhone owners, despite a greater preponderance of BlackBerry devices. The company has recently begun a concerted effort to attract developers to the platform through a number of changes. Besides lowering the several-dollar minimum app price, it has also enabled in-app advertising as well as purchasing, giving devs a much easier way to transition customers from trial to paid versions of their software. RIM will also be rolling out an analytics tool that enables publishers to cultivate in-depth usage data for their releases.
Source: BlackBerry App World