This time last year, T-Mobile was announcing the coming revival of the Sidekick brand, and its promotion from messaging feature phone to full-fledged Android, with the Samsung-made Sidekick 4G. The handset finally arrived in April 2011, and we were generally pleased with it in our review. Nearly a year later now, a leaked T-Mobile document has arrived that reveals the Sidekick’s ultimate fate, marked as entering the discontinued bin last week.
The fact that the Sidekick 4G has been put out to pasture is nothing unexpected; with its aging hardware, the only real selling point for the phone would be its QWERTY keyboard, and T-Mobile has newer models like the myTouch Q available. What’s curious is that there’s no new Sidekick to replace it.
T-Mobile could have branded the Sidekick 4G any way it liked, but its choice to go with the name it did had us thinking that T-Mobile would be carrying forward with the line, positioned as a youth-oriented messaging phone that still gives users access to modern smartphone apps. Without a new Sidekick on the horizon, that’s starting to look like a missed opportunity. Maybe we’re just in for another lull before T-Mobile decides to usher-in a new Sidekick successor, but this may well be the end of the line for the iconic brand.