By Stephen Schenck | February 21, 2011 5:00 PM
Verizon’s been running wild with its ad campaign featuring lightning imagery to convey the power and speed of its 4G LTE network, even before the introduction of the HTC Thunderbolt. Since then, though, the phone’s fit right in at the center of the advertisements, building up hype for the coming of the first Verizon LTE smartphone. With the Thunderbolt’s release nearing, Verizon’s published one more ad to pique your interest.
The spot recalls a bit of Back To The Future action, harnessing a lightning strike to channel its energy into the smartphone (which thankfully has power requirements a fair bit lower than 1.21 “jigga”watts). It may not be the most informative smartphone commercial ever made, but darn it if it doesn’t make the phone look cool. Cooler still would be a finalized release date, but we won’t be picky; if the Thunderbolt’s still not here within a week, though, we could be singing a different tune.
In other Thunderbolt news, some Best Buy materials have given us a potentially new price-point for the phone, and it’s not good news. We had seen $250 as the on-contract subsidized cost for the phone, but this advertisement gives it an even steeper $300 tag. We’re still seeing the $250 price in some places, so this is very much up-in-the-air for now.