It seems to be all the rage these days for smartphone OEMs to come up with glamorous names for new screens after Apple started the trend with the Retina display on the iPhone 4. The big story on the LG Optimus Black is its screen, which is capable of producing more screen brightness than any other smartphone display (says LG). Dubbed the Nova Display, we did indeed find the quality of the Black’s screen to be fantastic, perhaps on par with Samsung’s Super AMOLED. LG is also claiming that the Black is the thinnest Android phone. Alas, they must not have been to Sony Ericsson’s booth to see the Arc, which is the thinnest phone by our count. The S-Class interface runs smoothly on the Android 2.2 phone. Look for this phone in the first half of 2011.