You might remember the recently launched (in Korea) LG Optimus LTE, if not for the fast network speeds but because of that 4.5-inch display with 720 x 1280 resolution. LG today introduced a new standard in mobile display unveiling the “True HD IPS” screen.

Made in collaboration with its sister company, LG Display, the True HD IPS display “offers advanced resolution, brightness and clarity and shows colors in their most natural tones, as they were meant to be seen.” Intertek — an international product testing and certification agency — recently published a report according to which IPS technology was superior to AMOLED when it comes to color accuracy, brightness, battery efficiency and performance.

The LG True IPS HD display brings 1280 x 720 HD resolution and 16:9 aspect ratio, sharper and crisper text thanks to 329 ppi, true natural colors with automatic color adjustment.

The official Press Release doesn’t make an exact indication as per which AMOLED and IPS screens were tested but Intertek used the LG True IPS HD screen in comparison with Samsung’s state-of-the art Super AMOLED Plus screen. The test found that the IPS screen had three times more color accuracy than the AMOLED one and consumed 624mW of power compared to 1,130mw on AMOLED. Now if only these excellent IPS screens (also the one on the iPhone 4) could offer real/true blacks like Super AMOLEDs…

Source: LG, Slashgear