Back in September we reported that Amazon might have been eying the possibility of getting into the app store business. It looks like we were right.

Engadget is reporting that the Developer Portal for Amazon’s “Appstore” is now live. When the store is finally released, apps will be promoted to people visiting Amazon.com — very much like Kindle books and MP3s are peppered in with “tangible” goods today. “Delivery” of apps sold through the store will be done in a manner similar to how Kindle books are pushed down to Kindle devices.

Developers who want to get started can head over to developer.amazon.com, pay their $99 membership fee, and get started today.

What do you think?

Will carrier-specific markets be the next “fragmentation” problem for Android?

Will developers fork out the extra money and invest the extra time to list their apps in multiple markets? If so, will they pass the costs on to us end-users?

Will Apple ever allow (or be forced to allow) alternates to their App Store on their devices? Should they be?

Sources: Engadget, TechCrunch