HTC has officially launched the once-Bliss, now-Rhyme, and it’s wasting no time in showing off the Android smartphone with a series of new clips featuring the phone on YouTube. Let’s take a look at the group and see what they have to share.

The manufacturer starts things off with a short teaser reveal, alluding to the design process that went into making the Rhyme the phone it is today. Notice all the fabric and sewing imagery; HTC may be distancing itself from outright calling the Rhyme a smartphone designed for women, but it’s definitely making an effort in these videos to portray it as such.

In the clips below, HTC shows off the Rhyme’s aptitude as a digital camera, focusing on its low-light performance, responsive shutter, and photo touch-up controls for an “instant makeover”. If you’d rather just sit back and be entertained, HTC Watch software offers access to an assortment of films.

Now the company goes into the phone’s design process at some length, talking about color choices and the decisions that led to the inclusion of accessories like its bedside dock and charm. Beyond the basic ones, HTC has additional optional components ready for the Rhyme, like a color-coordinated Bluetooth headset and a hands-free car speaker.

Finally, HTC touches on the phone’s software, describing the social functions that allow you to easily share content and communicate within your group of friends.

Source: HTC YouTube