Editor note: Please welcome SassiBob as the latest Contributing Editor for Pocketnow! We’re excited to benefit from her unique perspective on mobile gadgets. Don’t forget to follow her on Twitter!
With a 3.7″ WVGA Super LCD screen, plum color and lots of girly accessories, the Verizon HTC Rhyme comes with a soft, black docking station, a set of color-coordinated tangle-free earbuds, and a glowing charm. It’s got a VGA camera up front, and a 5MP shooter on the back. It’s a 3G EVDO Rev A-capable phone (no LTE) that packs a 1GHz snapdragon processor with 768MB of RAM, all running on Android 2.3.4 with the latest Sense 3.5.
Designing devices geared toward women should be a pretty easy thing, right? You just make it pink or purple, throw a couple rhinestones on it and voila. But is it a wise decision to separate devices into categories “phones for boys” and “phones for girls”? Most Android phones seem to be geared toward men, because honestly that’s the demographic that will most likely be buying an android phone. Is it a good idea to alienate half of your potential consumers by not considering what women would like to see in an android phone? Why do iPhones sell more in the female demographic? Because they intentionally design a phone that appeals to both genders. HTC has said that this phone is not geared toward women only, that anyone can enjoy it. Is the htc rhyme realistically a phone that will appeal to both genders? I think they may have caught on to this marketing strategy idea a little late in the game.
My intent is not to lump all women into one category and make generalizations and try to pass them off as fact. But generally speaking, women tend to be less interested in what a phone can do, and more with what it does. Connecting with a phone emotionally can easily come down to merely the color. I doubt many women are concerned with overclocking and tons of unneeded storage space, and those that are tend to be a rare type of woman. I do feel like the specs for this device will deter many men from purchasing it. Even if it wasn’t purple.
As far as HTC is concerned, just tell us it’s not for men already. It comes with jewelry, for goodness sake!
We’ll have more on the HTC Rhyme soon!