There’s no denying that Apple is the king of mobile apps, with available iOS titles outnumbering Android programs by three-to-one. Google’s not about to sit back and let that gap stand, as the Wall Street Journal reports today that the Android creator is planning on recruiting dozens of new developers to code for its platform.
By-and-large, the mobile app market is dominated by third-party developers. Google or Apple provides the SDK, then lets developers go about their own work in designing and writing the code for their programs. While those giants can maintain ultimate oversight on what goes in the app stores, the direction in which the market grows is largely up to the whims of these developers. If Google wants to get the leg up on Apple, argues the WSJ, it’s going to have to make a concerted effort to steer app development towards making Android a home for premium apps.
Part of that strategy is emphasizing quality over quantity, and with a team of in-house developers able to work full-time on creating awe-inspiring apps, with all of Google’s resources at their disposal, it certainly sounds like an attainable goal. The presumption is that many of these apps would be Android-only, but there’s always the possibility of ports to iOS, WP7, or even webOS, in order to help Google get the word out about its software campaign.
What area of the Android app sphere would you like to see Google first concentrate on spiffing up? A new media player? An all-inclusive social networking hub? Let us know in the comments.